Later this week, we’ll be launching Managing Uncertainty, a podcast series discussing global risk, crisis management, business continuity, and crisis communications. On our podcast, you’ll learn strategies, tactics, and resources about preparing for, responding to, and recovering from all sorts of disruptions and critical moments.
Will you be ready to lead through your company’s critical moment?
Have a listen to our teaser for our podcast launch – we look forward to your feedback!
Podcast Transcript
| Hi, this is Bryan Strawser, Principal Consultant and CEO at Bryghtpath.
I’m here to give you a bit of a teaser about the upcoming launch of our new podcast, Managing Uncertainty. Bryghtpath is a global strategic advisory firm based in Minneapolis, Minnesota, that specializes in global risk, crisis management, business continuity, and crisis communications. In other words, we help companies, non-profits, and public sector agencies prepare for, respond to, and recover from every sort of disaster that you can imagine. From hurricanes and wildfires to reputational challenges and product recalls to terrorist attacks and active shooter situations.
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| You’re probably wondering where we came up with this title of managing uncertainty. Well, companies today are really faced with a huge amount of uncertainty around the world. They work within a global supply chain that delivers products just in time, that were manufactured in a country whose politics and stability they likely don’t understand, and that product crosses many boundaries and in brings many risks with it as it moves around the world.
Companies are confronted by geopolitical instability that moves at such speeds that make it incredibly difficult to keep up. Their employees travel through countries and are faced with violent attacks that were once considered to be quite safe. A lot of companies simply fail at managing and understanding this kind of risk. They don’t understand the risk. They have no idea how to prepare for mitigated, and because they’re unprepared when the bad situations really happen, they have no idea how to respond. Their companies and their employees and their business suffer as a result of that.
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| Here on the podcast, we’ll be talking about the strategies and tactics and resources that really help companies and non-profits prepare for these kind of uncertainty in situations. We’ll talk with some of the experts that have actually gone out and done this, that have prepared companies and managed through these situations.
Our team here at Bryghtpath has been there too. We posses over a century of experience in managing crisis situations around the world. Many of the worlds leading brands work with us today as a trusted advisor. They do so well in advance of when the crap truly hits the fan.
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| We look forward to sharing our lessons with you and the lessons of of our guests on the Managing Uncertainty podcast. I hope you’ll subscribe today by joining our newsletter at bryghtpath.com/newsletter. We’ll be launching our first episode later this week.
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