In the past, a business’s reputation was made slowly over a long period of time – often years. Public opinion was largely formed through word of mouth. News stories quickly faded from the limelight – and negative press could be managed effectively with the help of public relations professionals.
In today’s fast-moving world, however, the need to escalate an issue and communicate rapidly and succinctly is critical for an organization to survive. It is necessary for an organization to rapidly assess and respond to reputation challenges as they arise.
Our Crisis Communications 101 Intro Course is intended to provide an introduction to the world of crisis communications and reputation management.
Our Crisis Communications Training contains five comprehensive lessons that will help you and your organization prepare for a reputation crisis. After completing this completely free training, you’ll have a strong foundation to help your organization prepare for its next critical moment.
This course is completely free and is delivered via e-mail over a 5-day period – one lesson each day.
What's in the course?
Our Crisis Communications 101 Intro Course covers the following topics:
- The basics of crisis communications
- Why every second matters when your brand’s reputation is at stake
- How to avoid social media snafus
- Your reputation command center: making your brand crisis-ready
- Communicating during a data breach
- Why social media and communications should be a part of any crisis exercise
Who should take this course
Our Crisis Communications 101 Intro Course is intended for anyone that wishes to learn more about crisis communications and reputation management.
This course is particularly aimed at those who do not have extensive experience in crisis communications or public relations. Public relations and communication professionals who are new to crisis communications would also benefit from this free training course.
Take the Course
Get the free 5-lesson Crisis Communications 101 Intro Course right now and learn how to better prepare your organization for its next reputational challenge.
Enter your email to get started – we’ll send over the first lesson in a few minutes:
Purchase a Course Completion Certificate
Once you’ve completed the course, you can purchase an optional course certificate that can be used for continuing education credits or other recognition with your employer or for professional certifications.
What our students say
“Truly enjoyed, knowledge gained, would recommend everyone to take this course and be aware all aspects of crisis communications and cascade these to all employees within the organization.
This is required much more so in today’s work environments.”
“Though concise, this has proven to be a well-documented and developed program on Crisis Communication.
I would recommend it to beginner and already active Crisis Communication operatives as a source of refreshing their past learnings and catching up on current practices in the field. A must for review by organizations.”
“I recommend taking this intro course.
It was informative and provided some great tools that a beginner could implement immediately as a consultant.”
Course Author
Our Crisis Communications 101 Intro Course was authored by Bryghtpath Principal & CEO Bryan Strawser.
Learn more about Bryan and his background in active shooter planning, training, and exercises in his biography.