Crisis Playbook

Developing custom crisis management, crisis communications, & emergency plans for your organization is an expensive and time-consuming proposition.

That’s why we’ve developed a comprehensive set of crisis & emergency plans that you can immediately put to use within your organization.

Our Crisis Playbook ™ plans were written by the battle-tested experts in crisis management, business continuity, and crisis communications at Bryghtpath. Access to expert advice and support is also available on a 24×7 basis.

What's in our Plans

Emergency Checklist

Our emergency checklists are execution-focused guides intended for use at the location of a crisis situation, such as a retail store, a school, or a branch office.

The checklists are intended for the local leader to execute step by step in the event of an emergency. They focuses on steps required to protect the local staff, visitors, and facility until additional leadership guidance from a corporate leader is available.

Corporate Protocol

For more complex situations, corporate protocols are a resource for senior leaders or crisis managers to lead your team step-by-step through an assessment of the threat or incident.

This will position your organization to get in front of the issue and protect your team, customers, and reputation.

The protocols provide support to impacted location(s), prevent additional pressure on the broader company, and ensure the crisis and communications functions are integrated.

These include a simplified corporate crisis management framework, communications checklist & messaging, templates, holding statements, and an after-action process and form to capture lessons learned.

Communications Response

During a crisis, time is of the essence.  External and internal audiences expect to hear from your organization in record time. Early and consistent communication is important to keep key internal and impacted audiences informed.

When media calls what do you say?

Our plans ensure a coordinated response, providing internal and external messages in complex crisis situations.

Plans include holding statements to use before, during, and after an incident. Post-incident messages are included to provide guidance to your organization’s leaders following an incident, a component of crisis communications that is often overlooked.

Three Tiers of Plans

We offer three distinct tiers of plans – each offering additional capabilities and customizations.

Basic

• Included branded version of the Crisis Playbook plan(s) in PDF format
• Plans contain the corporate process, communications response, & emergency checklist unless otherwise noted.
• Basic plans cannot be edited or modified, but they still provide a valuable starting point for small organizations

Enhanced

• Enhanced plans are helpful for organizations that want to customize or build upon the content from the basic package. This may include adding specific roles, organizational charts, branding, or supplementing plans with additional steps unique to your organization.
• This version contains the same information as the Basic offering in an editable format (Microsoft Word) that allows for customization.

Custom

• The Custom offering includes the same content as our enhanced plan, plus up to 12 hours of customization by our experts.
• We will work with your team to understand your needs and edit the plan(s) accordingly.
• The final Custom plan(s) will be delivered in an editable format so that you can continue to make changes, improvements, and updates as your needs change over time.

Crisis Playbook Plans

At Crisis Playbook, we offer a number of standalone and packaged plans to fit your specific needs as an organization.

Crisis Playbook Plan Package (Custom)

Crisis Playbook Plan Package (Custom)

Crisis Playbook Plan Package (Enhanced)

Crisis Playbook Plan Package (Enhanced)

Crisis Playbook Plan Package (Basic)

Crisis Playbook Plan Package (Basic)

Active Shooter Plan

Active Shooter Plan

Food/Product Recall

Food/Product Recall

Protest

Protest

Violent Attack

Violent Attack

Fatality

Fatality

Emergency Response Guide

Emergency Response Guide

Additional Crisis Playbook Services

We offer a number of additional value-added services to assist you during a critical moment.

Crisis / Critical Moment Support

• We know that the impacts of unexpected critical events are significant and can have long-lasting effects on your organization.  Your organization’s values, practices, and strategies can be profoundly impacted by critical moments.
• Bryghtpath can support your organization during an immediate crisis situation, as a member or leader of your crisis management or crisis communication team(s) – or simply as an advisor to your executives & leaders.
• We have deep expertise in crisis situations of all types across the globe, including violent attacks, threats of workplace violence, reputational campaigns, proxy contests, and other high-stakes situations.

If you’re in a critical moment and need immediate support, please contact us at +1.612.235.6435 and select the immediate crisis option or email us at crisis@bryghtpath.com.

Crisis Support Retainer

We offer ongoing retainer-based crisis support agreements for organizations that desire guaranteed availability and response times for our crisis management & crisis communications support services.

We’d love to talk with you about how we may be able to help you and your organization. Please contact us for an initial discussion.

Crisis Management & Crisis Communication Services

Our strategic advisory practice develops custom solutions based upon our decades of experience and expertise that address the unique challenges facing your organization in today’s uncertain world.

Learn more about our Crisis Management, Business Continuity, & Crisis Communications services on our Capabilities page.