Cut Through the Noise. Build Awareness That Drives Action.
Ready-made crisis awareness campaigns designed to embed readiness into your culture
without creating materials from scratch.
The Problem: Awareness is Your Weakest Link
When a disruption hits, what your people remember matters more than what you’ve written down. Plans often sit on a shelf—ignored in favor of muscle memory and gut instinct.
But most employees don’t know where to go or what to do when the pressure hits.
“A beautifully written plan doesn’t matter if no one knows what to do.”
The Solution: Awareness Collateral by Crisis Playbook®
Our Awareness Collateral packages give you everything you need to drive clarity, confidence, and action across your workforce.
You get plug-and-play campaigns crafted by crisis and continuity experts—designed to be deployed in minutes, with messaging that resonates.
From onboarding to preparedness campaigns, your message gets through—and sticks.
What's Included?
- Articles + internal messaging templates
- Optional visuals and graphics (posters, screensavers, social posts)
- Intranet and email content
- Executive talking points
- Monthly or themed campaign guides
- Deployment instructions and best practices
Why It Works
- Anchored in behavioral science and change communication
- Built to fit your internal comms rhythms
- Designed for scale across business units, geographies, and functions
- Crafted by crisis leaders who understand the reality of response
What You Get Each Month — A Walkthrough from Our CEO
Join Bryghtpath CEO Bryan Strawser for a quick tour of our monthly awareness campaign materials.
See exactly how each element—from article to graphic—is designed to embed resilience into your organization.
Maximize September: A Walkthrough of Our Preparedness Month Package
This limited-time package is one of our most popular.
In this video, Bryghtpath CEO Bryan Strawser walks you through the full campaign—from articles and graphics to deployment strategy—so you can see what makes it a standout internal campaign.
Where and How Clients Use It
- National Preparedness Month (September)
- New hire onboarding
- Monthly awareness touchpoints
- Cybersecurity & IT DR tie-ins
- Manager or exec-led town halls
- Localized campaigns at site or team level
What Clients Are Saying
“We went from passive awareness to real readiness in just weeks.”— VP, Global Resilience
“It’s rare to find content that hits the tone right for both frontline and execs—this does.”— Director, Internal Communications
How It Works
- Choose your package or subscription
- Receive instant access to materials
- Customize if needed (or launch as-is)
- Deploy in minutes
- Track awareness and engagement
Choose Your Awareness Package
🟢 Monthly Awareness Articles – Complete Campaign Package
A flexible package of 17 articles (with optional graphics) and everything you need to launch your own internal awareness initiative.
🟡 National Preparedness Month Package
Everything you need for a high-impact September campaign tied to National Preparedness Month.
🔵 Monthly Subscription
A new article + optional graphic each month, plus 3 bonus campaigns to get you started.
