In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & Chief Executive Bryan Strawser breaks down the dangerous fallacy of the “IT-only” crisis. When your cloud provider goes down at 9:14 AM on a Tuesday, the resulting chaos—from broken point-of-sale systems to dark warehouses—isn’t a technical glitch; it’s a total business failure. If your CEO’s only move is calling the CIO to ask “When is it fixed?”, your organization is already in a state of collapse.
Bryan outlines the three critical shifts executive teams must make in the next 90 days to move beyond silence and technical metrics. He explains why the boardroom obsession with patch compliance and firewall stats is a waste of time, reframing the conversation around revenue exposure, customer trust, and time-to-decision. You’ll learn why IT disaster recovery, business continuity, and crisis communications can no longer live in silos, but must function as a single, integrated operating model.
Bryan closes with a challenge to Boards and C-Suite leaders: Crisis management is a governance issue, not a tactical one. He details the specific questions directors must ask to ensure the executive team has rehearsed the hard decisions—like paying a ransom or taking systems offline—before the next incident finds the gaps for you.
