In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser digs into new research on how CEOs really view their marketing leaders. The numbers show trust at a five-year high while 60% of CEOs call the function overhead. Bryan argues resilience leaders live the same contradiction, with an even harder problem: being graded on disasters that didn’t happen.
Bryan walks through four moves that convert executive trust into actual funding. Stop reporting risk and start pricing decisions, turn tabletop exercises into an evidence engine, let your sponsor carry findings upward as their own, and sell enterprise outcomes instead of program language. Each one comes from how the most effective marketing chiefs now operate, translated for business continuity and crisis management leaders.
The episode closes with three concrete actions to take this week and a challenge to the profession’s favorite anthem. The seat at the table was never the prize. What matters is the evidence your leaders carry into the rooms you’re not in.
