A hospital incident command system (HICS) is an emergency response and preparedness system for hospitals. It enhances a hospital’s emergency capabilities both as an individual facility and as part of a broader response community. HICS also provides guidance for performing daily operations, pre-planned event and non-emergencies. HICSs began to be implemented during the late 1980s in the United States, […]
Lessons in Crisis Communications: Starbucks
Often, when we hear of corporate missteps, the stories after are all about what a company did wrong. This is why it is so refreshing to see a business like Starbucks, which recently handled a serious PR issue with compassion and aplomb. Instead of the marred reputation that often follows a public relations misstep, Starbucks […]
Looking back at the 2017 Hurricane Season
The 2017 hurricane season brought attention to a glaringly obvious fact: businesses, communities, and individuals in the United States need to do more to prepare themselves for these types of catastrophic disasters. The effects of the natural disasters that struck the country in 2017 were devastating. According to The Washington Post, the hurricanes that rocked […]