You know that feeling. That sinking, pit-in-your stomach feeling that washes over you when you realize your company has said or done something wrong. Maybe something very wrong. You could find out in many ways. Maybe a customer posted something on social media, raised the issue to an employee, or contacted customer service. Maybe the …
Engaging Your Board of Directors on Your Crisis Communications Strategy
All organizations face risk. Whether your entity is large or small, publicly traded or privately held, for profit or non-profit, global or local, at some point it will face a crisis. How you plan for, handle, recover from, and assess a crisis can significantly impact your organization, including its short-term business operations, reputation, long-term financial …
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The Importance of Having a Crisis Communications Strategy
In the last quarter of 2020, one of the most turbulent years in modern history, U.S. companies were addressing the third wave of COVID-19 infections, implementing social justice efforts, and navigating continued political division ahead of the November elections. Leaders watched the elections closely and prepared for a variety of legislative and judicial outcomes. This …
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