When a leader of a company shows poor judgment or behaves in a way that goes against the law or social norms, it can devastate the entire reputation of a business through executive misconduct. When the issue stems from the CEO, it can be downright game-changing. With a reputational issue like executive conduct, a company’s …
Your Reputation Management Command Center: Making Your Brand Crisis-Ready
After a social media misstep, some bad publicity or another issue, it can feel like your brand is under attack, particularly if you do not have a reputation management command center to assist you during this crisis. Hundreds of angry internet denizens, many of whom have never done business with you, are retweeting and tweeting …
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