A crisis can come to your company’s doorstep in countless ways. From a data security breach, to workplace violence, to a plain old public relations (PR) disaster, your frontline managers should be prepared to respond to a wide range of incidents with a clear head, and a mind for how to secure your employees, your assets, […]
10 Tips for Reputation Management in the Digital Age
An executive drops a religious comment in an interview; hours later, it spreads on Twitter and Facebook, with many fans swearing never to patronize his establishments again. A woman makes an off color joke on Twitter before getting on a plane to travel overseas; by the time she finishes her 11-hour flight, she has been […]
Managing Uncertainty Podcast: Episode #2 – The McDonald’s Radar Screen
Bryghtpath Principal & CEO Bryan Strawser, along with Senior Consultant Jen Otremba, talk about the McDonald’s social media flap from this week, the need for companies to have a “radar screen” through a command center or social media monitoring center, and a bit about crisis management and crisis communications. Show Notes / Links: McDonald’s twitter […]