Business Continuity and Crisis Management Consultants
In this week’s episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO discusses a number of reputation management and crisis communications topics that arose during a recent day he spent at the Carlson School of Management, part of the University of Minnesota. Topics discussed during this episode include the Boeing 737-MAX crisis, the Starbucks …
Managing Uncertainty Podcast – Episode #48: Reputational Grab BagRead More
Often, when we hear of corporate missteps, the stories after are all about what a company did wrong. This is why it is so refreshing to see a business like Starbucks, which recently handled a serious PR issue with compassion and aplomb. Instead of the marred reputation that often follows a public relations misstep, Starbucks …
The Deepwater Horizon spill was among the worst environmental disasters in history. Eleven platform workers lost their lives when the rig exploded on April 20, 2010. Over 4.9 million barrels of crude oil were released into the Gulf of Mexico, and many experts say that irreversible damage may have been done to the local environment. In addition …
Lessons in Crisis Communications: Deepwater HorizonRead More
You can never be sure when a crisis might strike your brand. In some cases, crises can be related to serious adverse events that can range from human disasters like active shooters to natural disasters like hurricanes or fires. In other cases, the disaster might just be a disaster for certain stakeholders, such as the need to …
11 Crisis Communications Tips That Every Organization Should MasterRead More
Social media is an integral part of any modern businesses communication tools. It’s a way to engage with current or prospective clients. It is also a great way to gauge how people are feeling about your business specifically or your industry as a whole. When something heats up on social media, communication can go viral …
Your Reputation Command Center: Social Media MonitoringRead More
Your executives don’t just provide guidance inside your organization. They are often your company’s interface with the outside world when things go wrong. Most CFOs, CEOs and others in leadership positions do not come into their position through public relations departments. Because of this, they may not have the training and experience needed to take …
How to train your executives to effectively interact with the mediaRead More
You never know when something unexpected can cause damage to your brand’s reputation. Sometimes, poor timing means that a social media post is taken very differently than you intended. Other times, an issue with a product can lead unhappy customers to take their grievances online. While every brand suffers occasional missteps sometimes, the ones who …
Your Reputation Command Center: The need for a rapid response processRead More
Effective reputation management is more important than ever before. Information and ideas travel faster than ever before. And, the nature of the internet means that opinions about your brand, whether positive or negative, can live on for days, weeks and years after a crisis occurs. On fast-moving platforms like Twitter, you can go from quietly …
