Business Continuity and Crisis Management Consultants
We’re excited to announce the release of our latest whitepaper “Monitoring, understanding, and responding to Social Activism Campaigns”. Activism campaigns take on a variety of forms with issues spanning the social and political spectrums. While they are certainly not new, their frequency and impact have been amplified by the widespread use of social media, the …
Bryghtpath publishes new social activism whitepaperRead More
What happens when someone is engaged in a deliberate effort to harm your organization’s reputation and disrupt your operations? In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser, along with Consultant Bray Wheeler, flip their nearly fifty years of combined experience around and talk about how they would conduct an …
Managing Uncertainty Podcast – Episode #65: The Reputation Management OffensiveRead More
Social media is an integral part of any modern businesses communication tools. It’s a way to engage with current or prospective clients. It is also a great way to gauge how people are feeling about your business specifically or your industry as a whole. When something heats up on social media, communication can go viral …
Your Reputation Command Center: Social Media MonitoringRead More
It’s easy to tell when a company is caught flat-footed in the face of a public relations crisis. Often, their response is characterized by tone-deaf responses, bland and non-committal statements or, even worse, no response at all. Having a plan in place means that your organization is far better equipped to handle whatever bumps and …
An executive drops a religious comment in an interview; hours later, it spreads on Twitter and Facebook, with many fans swearing never to patronize his establishments again. A woman makes an off color joke on Twitter before getting on a plane to travel overseas; by the time she finishes her 11-hour flight, she has been …
10 Tips for Reputation Management in the Digital AgeRead More
Bryghtpath Principal & CEO Bryan Strawser, along with Senior Consultant Jen Otremba, talk about the McDonald’s social media flap from this week, the need for companies to have a “radar screen” through a command center or social media monitoring center, and a bit about crisis management and crisis communications. Show Notes / Links: McDonald’s twitter …
Managing Uncertainty Podcast: Episode #2 – The McDonald’s Radar ScreenRead More
It’s every social media manager’s nightmare. A tweet was misinterpreted. You included the wrong country’s flag. Or, an angry tweet storm is brewing because of a negative news story. It can happen to any brand. However, the issue does not have to end in embarrassment. In a number of cases, brands have made mistakes into …
It seems that every day another brand is raked over the coals for a mishap on social media. While this can often make people feel nervous about communicating with customers online, there are a few basic things you can put in place to help keep your brand’s reputation safe and avoid social media snafus. Here …
