Business Continuity and Crisis Management Consultants
We’re excited to announce the release of our latest whitepaper “Monitoring, understanding, and responding to Social Activism Campaigns”. Activism campaigns take on a variety of forms with issues spanning the social and political spectrums. While they are certainly not new, their frequency and impact have been amplified by the widespread use of social media, the …
Bryghtpath publishes new social activism whitepaperRead More
What happens when someone is engaged in a deliberate effort to harm your organization’s reputation and disrupt your operations? In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser, along with Consultant Bray Wheeler, flip their nearly fifty years of combined experience around and talk about how they would conduct an …
Managing Uncertainty Podcast – Episode #65: The Reputation Management OffensiveRead More
Bryghtpath Principal & CEO Bryan Strawser, along with Senior Consultant Jen Otremba, talk about the McDonald’s social media flap from this week, the need for companies to have a “radar screen” through a command center or social media monitoring center, and a bit about crisis management and crisis communications. Show Notes / Links: McDonald’s twitter …
Managing Uncertainty Podcast: Episode #2 – The McDonald’s Radar ScreenRead More
Every brand with a social media account will eventually post something it regrets. Someone tweets from the wrong account. An ad lands badly. A product problem turns your comments section into a complaint line. Social media gaffes are not rare events. They are a cost of being in public. The gaffe rarely decides the outcome. …
4 Times Brands Recovered from Social Media Gaffes, and How to Handle YoursRead More
Executive misconduct is a crisis in which the person who would normally make the decisions may be the problem. That is what makes it different. Handle it with your crisis management process, an independent investigation, and decision rights that sit with people who don’t report to the person accused. Treat it as a routine HR …
