Business Continuity and Crisis Management Consultants
According to one study recently conducted by the experts at DoSomething.org, 20% of high school students in particular reported that they were bullied at least once at school during the 2011 school year. Likewise, it was revealed that a full 6% of high schoolers stayed home during the course of a single month because they …
Diving into the Secret Service’s Report on School Threat Assessment TeamsRead More
You can never be sure when a crisis might strike your brand. In some cases, crises can be related to serious adverse events that can range from human disasters like active shooters to natural disasters like hurricanes or fires. In other cases, the disaster might just be a disaster for certain stakeholders, such as the need to …
11 Crisis Communications Tips That Every Organization Should MasterRead More
Social media is an integral part of any modern businesses communication tools. It’s a way to engage with current or prospective clients. It is also a great way to gauge how people are feeling about your business specifically or your industry as a whole. When something heats up on social media, communication can go viral …
Your Reputation Command Center: Social Media MonitoringRead More
Your executives don’t just provide guidance inside your organization. They are often your company’s interface with the outside world when things go wrong. Most CFOs, CEOs and others in leadership positions do not come into their position through public relations departments. Because of this, they may not have the training and experience needed to take …
How to train your executives to effectively interact with the mediaRead More
You never know when something unexpected can cause damage to your brand’s reputation. Sometimes, poor timing means that a social media post is taken very differently than you intended. Other times, an issue with a product can lead unhappy customers to take their grievances online. While every brand suffers occasional missteps sometimes, the ones who …
Your Reputation Command Center: The need for a rapid response processRead More
Effective reputation management is more important than ever before. Information and ideas travel faster than ever before. And, the nature of the internet means that opinions about your brand, whether positive or negative, can live on for days, weeks and years after a crisis occurs. On fast-moving platforms like Twitter, you can go from quietly …
In the past, a business reputation was made slowly and surely over a period of months and years. Public opinion was largely formed through word of mouth when you did business with other companies or consumers in your community. When a news story about your business or one like yours broke, the effects passed quickly …
It’s easy to tell when a company is caught flat-footed in the face of a public relations crisis. Often, their response is characterized by tone-deaf responses, bland and non-committal statements or, even worse, no response at all. Having a plan in place means that your organization is far better equipped to handle whatever bumps and …
