We’re excited to announce the addition of Jennifer Otremba to the Bryghtpath LLC consulting team! Jennifer joins us from Target Corporation where she most recently led Target’s Threat Assessment Team. She spent eleven years at Target, where she worked in progressively responsible positions in crisis management, corporate security, program management, and workplace violence threat assessment. …
Your Reputation Management Command Center: Making Your Brand Crisis-Ready
After a social media misstep, some bad publicity or another issue, it can feel like your brand is under attack, particularly if you do not have a reputation management command center to assist you during this crisis. Hundreds of angry internet denizens, many of whom have never done business with you, are retweeting and tweeting …
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Defining Workplace Violence: Why Is It Dangerous?
Few events can be more terrifying than facing an active shooter in your business. Unfortunately, the number of active shooter scenarios has risen to a point where statistics are available. Per the U.S. Department of Labor’s Occupational and Safety Health Administration (OSHA), active shooter incidents are classified as a type of workplace violence, and in …
Crisis Exercises: Why are they important?
We aren’t talking about side-bends or sit-ups here. This is a different type of New Year’s resolution and it’s about why you need to practice your incident and crisis response protocols through crisis exercises. Exercising means talking through a scenario that your plan is intended to navigate. Exercising helps your team to get more comfortable …
Crisis Communications 201: Crisis Protocols
Going beyond immediate knee-jerk responses to having a planned, coordinated approach to crises is the sign of a modern and mature organization. To plan for a crisis means a company is aware of potential risks and ready to respond in a coordinated manner. The best organizations are experts at proactively mitigating issues to prevent crises …
Crisis Communications 101: Good Response Tactics
Ring, ring. Hello? “Hi, this is Jane with the Wall Street Journal calling for comment on the recent incident caused by one of your executives. I’m on deadline.” Gulp. It’s time for some solid crisis communications response tactics. You are just learning that something even happened from this call. And they want you to comment …
PECB Insights: The Challenge of Balancing Project Management Skills
The following article was written by Bryghtpath CEO Bryan Strawser for the inaugural edition of the new PECB Insights magazine. You can read the original at the PECB Insights website. Project managers face a variety of situations and challenges in the workplace. They must learn to balance different skills for the situations they may face while …
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What lies ahead? A look at 2017
This past weekend, we turned the page on 2016 – a year filled with global upheaval, a reshuffling of the status quo on the stage of international relations, and a completely unexpected result politically in the United States with the Presidential election in November of last year. Here in the United States, we saw terrorist …