Effective reputation management is more important than ever before. Information and ideas travel faster than ever before. And, the nature of the internet means that opinions about your brand, whether positive or negative, can live on for days, weeks and years after a crisis occurs. On fast-moving platforms like Twitter, you can go from quietly …
What is Reputation Management?
In the past, a business reputation was made slowly and surely over a period of months and years. Public opinion was largely formed through word of mouth when you did business with other companies or consumers in your community. When a news story about your business or one like yours broke, the effects passed quickly …
10 steps to successful crisis communications
It’s easy to tell when a company is caught flat-footed in the face of a public relations crisis. Often, their response is characterized by tone-deaf responses, bland and non-committal statements or, even worse, no response at all. Having a plan in place means that your organization is far better equipped to handle whatever bumps and …
Workplace Violence in 2018: A look at 7 incidents from the first half of the year
Workplace violence exploded into the public realm last month with the shooting at the Capital Gazette. It’s important to understand that these are isolated incidents, however. Workplace violence is an increasing concern for companies in the United States and Canada. Unfortunately, these problems are often extremely difficult to foresee. Telling the difference between a normal …
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Validating your Business Impact Analysis Results
In an earlier post this year, I talked about the importance of validating the Business Impact Analysis (BIA) results. In today’s post, I want to address the actual validation process. In small to medium-sized organizations, a Business Continuity Manager will have easier access to senior leaders in order to gain alignment on BIA results. If you …
Overcoming hurdles in workplace violence prevention programs
In my career, I’ve managed through several hurdles when leading workplace violence prevention programs. As both an in-house leader and as a consultant, I’ve constantly come across the same set of hurdles. For example, I often hear that “you are going to scare people when rolling out this program” or “threats like these are a …
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Bray Wheeler joins Bryghtpath
We’re excited to announce the addition of Bray Wheeler to the Bryghtpath LLC team! Bray joins us from Target Corporation where he most recently led the development of Target’s enterprise response management program. Bray spent fourteen years at Target where he worked in progressively responsible positions in assets protection, corporate security, crisis management, intelligence, and …
Managing Uncertainty – Episode #36: The Big Launch
Continuing our three-part series on Communication – Episode #36 of the Managing Uncertainty Podcast focuses on the new product launch — what do you do when you’re ready to launch your new initiative, system, project, or product inside of a company? In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser and Senior Consultant Jennifer Otremba discuss …