Often, when we hear of corporate missteps, the stories after are all about what a company did wrong. This is why it is so refreshing to see a business like Starbucks, which recently handled a serious PR issue with compassion and aplomb. Instead of the marred reputation that often follows a public relations misstep, Starbucks …
Looking back at the 2017 Hurricane Season
The 2017 hurricane season brought attention to a glaringly obvious fact: businesses, communities, and individuals in the United States need to do more to prepare themselves for these types of catastrophic disasters. The effects of the natural disasters that struck the country in 2017 were devastating. According to The Washington Post, the hurricanes that rocked …
Lessons in Crisis Communications: Deepwater Horizon
The Deepwater Horizon spill was among the worst environmental disasters in history. Eleven platform workers lost their lives when the rig exploded on April 20, 2010. Over 4.9 million barrels of crude oil were released into the Gulf of Mexico, and many experts say that irreversible damage may have been done to the local environment. In addition …
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Diving into the Secret Service’s Report on School Threat Assessment Teams
According to one study recently conducted by the experts at DoSomething.org, 20% of high school students in particular reported that they were bullied at least once at school during the 2011 school year. Likewise, it was revealed that a full 6% of high schoolers stayed home during the course of a single month because they …
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11 Crisis Communications Tips That Every Organization Should Master
You can never be sure when a crisis might strike your brand. In some cases, crises can be related to serious adverse events that can range from human disasters like active shooters to natural disasters like hurricanes or fires. In other cases, the disaster might just be a disaster for certain stakeholders, such as the need to …
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Your Reputation Command Center: Social Media Monitoring
Social media is an integral part of any modern businesses communication tools. It’s a way to engage with current or prospective clients. It is also a great way to gauge how people are feeling about your business specifically or your industry as a whole. When something heats up on social media, communication can go viral …
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How to train your executives to effectively interact with the media
Your executives don’t just provide guidance inside your organization. They are often your company’s interface with the outside world when things go wrong. Most CFOs, CEOs and others in leadership positions do not come into their position through public relations departments. Because of this, they may not have the training and experience needed to take …
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Your Reputation Command Center: The need for a rapid response process
You never know when something unexpected can cause damage to your brand’s reputation. Sometimes, poor timing means that a social media post is taken very differently than you intended. Other times, an issue with a product can lead unhappy customers to take their grievances online. While every brand suffers occasional missteps sometimes, the ones who …
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