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Bryan Strawser

You are here: Home / Archives for Bryan Strawser
Factory Managers - White Blur

Reacting to a crisis: What your frontline managers need to know

March 30, 2017 By //  by Bryan Strawser

A crisis can come to your company’s doorstep in countless ways. From a data security breach, to workplace violence, to a plain old public relations (PR) disaster, your frontline managers should be prepared to respond to a wide range of incidents with a clear head, and a mind for how to secure your employees, your assets, …

Reacting to a crisis: What your frontline managers need to knowRead More

Surprised-Social-Media-Woman-for-Web

10 Tips for Reputation Management in the Digital Age

March 28, 2017 By //  by Bryan Strawser

An executive drops a religious comment in an interview; hours later, it spreads on Twitter and Facebook, with many fans swearing never to patronize his establishments again. A woman makes an off color joke on Twitter before getting on a plane to travel overseas; by the time she finishes her 11-hour flight, she has been …

10 Tips for Reputation Management in the Digital AgeRead More

Business-Meeting---Training-Meeting-for-Web

How to Evaluate Plan Effectiveness After Active Shooter Exercises

March 26, 2017 By //  by Bryan Strawser

Having an active shooter plan ready is not enough to prevent an incident from growing worse, or even a guarantee of success during an actual event. A strong active shooter program will involve an evaluation of plan effectiveness through an after-action process following each active shooter exercise – including conducting a new threat assessment, and …

How to Evaluate Plan Effectiveness After Active Shooter ExercisesRead More

Exercise Planning

6 Tips to Make Enterprise-Wide Active Shooter Training Successful

March 19, 2017 By //  by Bryan Strawser

Conducting active shooter training across your organization is not a small task, especially if your company extends across large geographic areas. Rather than leaving your employees to fend for themselves with PowerPoint presentations exclusively on workplace violence and active shooter planning, consider using these tips to make enterprise-wide training successful. 1. Use workshops to highlight …

6 Tips to Make Enterprise-Wide Active Shooter Training SuccessfulRead More

Managing Uncertainty Website Graphic

Managing Uncertainty Podcast: Episode #2 – The McDonald’s Radar Screen

March 18, 2017 By //  by Bryan Strawser

Bryghtpath Principal & CEO Bryan Strawser, along with Senior Consultant Jen Otremba, talk about the McDonald’s social media flap from this week, the need for companies to have a “radar screen” through a command center or social media monitoring center, and a bit about crisis management and crisis communications. Show Notes / Links: McDonald’s twitter …

Managing Uncertainty Podcast: Episode #2 – The McDonald’s Radar ScreenRead More

Business Gone Bad

4 Times Brands Recovered from Social Media Gaffes

March 15, 2017 By //  by Bryan Strawser

It’s every social media manager’s nightmare. A tweet was misinterpreted. You included the wrong country’s flag. Or, an angry tweet storm is brewing because of a negative news story. It can happen to any brand. However, the issue does not have to end in embarrassment. In a number of cases, brands have made mistakes into …

4 Times Brands Recovered from Social Media GaffesRead More

Late-night-business-meeting-for-Web

What the CEO needs to understand about planning for a crisis

March 10, 2017 By //  by Bryan Strawser

In today’s rapidly viral and digital world a CEO’s quote taken out of context can immediately become a corporate crisis. Unfortunately, these turbulent times can strike in varying degrees at any time. The causes of corporate crises can vary greatly, however, there are a few small steps that a CEO can and should take to …

What the CEO needs to understand about planning for a crisisRead More

Social Media Outrage

5 Times Brands Got Social Media Wrong

March 4, 2017 By //  by Bryan Strawser

Big brands have long ruled in traditional media, but in social media, it’s a different story. Many came to the internet late and are still figuring out the best practices for brand relations and reputation management. As a result, a number of brands have made some pretty big flubs. A few of the times when …

5 Times Brands Got Social Media WrongRead More

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