Business Continuity and Crisis Management Consultants
In this episode, Bryghtpath Principal & CEO Bryan Strawser, along with Senior Consultant Jenn Otremba and consultant Lindsay Bradford, discuss leading through an active shooter incident. Together, Bryan, Jenn, and Lindsay led through a major active shooter incident at a Fortune 30 corporation that turned out to be a false alarm after nearly four hours of …
Managing Uncertainty Podcast: Episode #5 – Leading during an Active Shooter IncidentRead More
A crisis can come to your company’s doorstep in countless ways. From a data security breach, to workplace violence, to a plain old public relations (PR) disaster, your frontline managers should be prepared to respond to a wide range of incidents with a clear head, and a mind for how to secure your employees, your assets, …
Reacting to a crisis: What your frontline managers need to knowRead More
An executive drops a religious comment in an interview; hours later, it spreads on Twitter and Facebook, with many fans swearing never to patronize his establishments again. A woman makes an off color joke on Twitter before getting on a plane to travel overseas; by the time she finishes her 11-hour flight, she has been …
10 Tips for Reputation Management in the Digital AgeRead More
Bryghtpath Principal & CEO Bryan Strawser, along with Senior Consultant Jen Otremba, talk about the McDonald’s social media flap from this week, the need for companies to have a “radar screen” through a command center or social media monitoring center, and a bit about crisis management and crisis communications. Show Notes / Links: McDonald’s twitter …
Managing Uncertainty Podcast: Episode #2 – The McDonald’s Radar ScreenRead More
It’s every social media manager’s nightmare. A tweet was misinterpreted. You included the wrong country’s flag. Or, an angry tweet storm is brewing because of a negative news story. It can happen to any brand. However, the issue does not have to end in embarrassment. In a number of cases, brands have made mistakes into …
In today’s rapidly viral and digital world a CEO’s quote taken out of context can immediately become a corporate crisis. Unfortunately, these turbulent times can strike in varying degrees at any time. The causes of corporate crises can vary greatly, however, there are a few small steps that a CEO can and should take to …
What the CEO needs to understand about planning for a crisisRead More
Big brands have long ruled in traditional media, but in social media, it’s a different story. Many came to the internet late and are still figuring out the best practices for brand relations and reputation management. As a result, a number of brands have made some pretty big flubs. A few of the times when …
It seems that every day another brand is raked over the coals for a mishap on social media. While this can often make people feel nervous about communicating with customers online, there are a few basic things you can put in place to help keep your brand’s reputation safe and avoid social media snafus. Here …
