Big brands have long ruled in traditional media, but in social media, it’s a different story. Many came to the internet late and are still figuring out the best practices for brand relations and reputation management. As a result, a number of brands have made some pretty big flubs. A few of the times when …
How to Avoid Social Media Snafus
It seems that every day another brand is raked over the coals for a mishap on social media. While this can often make people feel nervous about communicating with customers online, there are a few basic things you can put in place to help keep your brand’s reputation safe and avoid social media snafus. Here …
8 Essential strategies for Data Breach Communications
The year of data breaches: 2014. From Target to Home Depot to the U.S. Postal Office, it seemed like more companies were having data breaches than ever before. It was a mess. Most organizations failed at creating effective data breach communications. We’ve learned from their mistakes what to do – and what not to do …
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Anatomy of a Crisis
Definition of a Crisis according to the Merriam-Webster Dictionary: a: an unstable or crucial time or state of affairs in which a decisive change is impending; especially : one with the distinct possibility of a highly undesirable outcome b: a situation that has reached a critical phase. The instability and pressure inherent during a crisis situation invokes …
Your Reputation Management Command Center: Making Your Brand Crisis-Ready
After a social media misstep, some bad publicity or another issue, it can feel like your brand is under attack, particularly if you do not have a reputation management command center to assist you during this crisis. Hundreds of angry internet denizens, many of whom have never done business with you, are retweeting and tweeting …
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Crisis Exercises: Why are they important?
We aren’t talking about side-bends or sit-ups here. This is a different type of New Year’s resolution and it’s about why you need to practice your incident and crisis response protocols through crisis exercises. Exercising means talking through a scenario that your plan is intended to navigate. Exercising helps your team to get more comfortable …
Crisis Communications 201: Crisis Protocols
Going beyond immediate knee-jerk responses to having a planned, coordinated approach to crises is the sign of a modern and mature organization. To plan for a crisis means a company is aware of potential risks and ready to respond in a coordinated manner. The best organizations are experts at proactively mitigating issues to prevent crises …
Crisis Communications 101: Good Response Tactics
Ring, ring. Hello? “Hi, this is Jane with the Wall Street Journal calling for comment on the recent incident caused by one of your executives. I’m on deadline.” Gulp. It’s time for some solid crisis communications response tactics. You are just learning that something even happened from this call. And they want you to comment …