Bryghtpath CEO Bryan Strawser appeared on the Masters of Disaster Podcast on April 25th, 2016 where he discussed the most important thing to know in crisis management – How your executives will work together, make strategic decisions, and communicate clearly during a crisis.
Without a clear communication and decision making framework, detailed plans for specific scenarios do not mean much.
Bryan also discusses how important it is to share the company’s story during a crisis, in its own words, before the public makes up their mind on what the story is – and how to work with your general counsel or outside counsel.
You can listen to the podcast online via Sticher.
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