You can never be sure when a crisis might strike your brand. In some cases, crises can be related to serious adverse events that can range from human disasters like active shooters to natural disasters like hurricanes or fires. In other cases, the disaster might just be a disaster for certain stakeholders, such as the need to […]
What is Reputation Management?
In the past, a business reputation was made slowly and surely over a period of months and years. Public opinion was largely formed through word of mouth when you did business with other companies or consumers in your community. When a news story about your business or one like yours broke, the effects passed quickly […]
Making Decisions in the Midst of a Crisis
It doesn’t matter what type of industry you’re talking about – the fact that you will one day find yourself in the middle of a crisis is not a question of “if,” but “when.” If you’re the type of person who thinks that you can never plan, prepare, and strategize enough to ward off any […]