We’re excited to announce the release of our latest whitepaper “Monitoring, understanding, and responding to Social Activism Campaigns”.
Activism campaigns take on a variety of forms with issues spanning the social and political spectrums. While they are certainly not new, their frequency and impact have been amplified by the widespread use of social media, the divisiveness of societal issues, collaboration among groups advocating for different topics and a track record of successfully influencing organizational change.
Some activists have a sincere desire to work with organizations on resolving issues in ways that are mutually beneficial. However, many of these campaigns are designed to pressure change by impacting an organization’s reputation, disrupting its operations or causing other forms of damage. As a result, organizations that are not prepared to respond could face serious repercussions.
This white paper discusses actions organizations should consider to monitor for potential social activism campaigns, understand campaigns directed at them and respond to the activism
Our expert whitepaper contains 3 key sections:
- Learn how activists structure their campaign
- Learn how you can monitor the campaign’s activities
- Learn from four recent social activism campaigns, including the Fight for $15 and the Rainforest Action Network
Our FREE whitepaper is authored by Keith VanDevelde, Principal at KBV Insights LLC.
Our social activism whitepaper is completely free and available for immediate download at this link.
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