With the continued impacts of the COVID-19 pandemic, employee and customer safety are at a critical junction this holiday season and will remain intertwined well into 2021. The holiday season has brought new challenges to an already tenuous situation. The U.S. continues to experience high infection rates, exacerbated by a post-Thanksgiving surge from which we’re …
Engaging Your Remote Workforce
It’s been more than eight months since many offices switched to telecommuting, while on-site employees continued working on the front lines of critical businesses in industries such as health care, energy, retail, and agriculture. Two manufacturers have reported favorable COVID-19 vaccine results and expect an initial quantity of vaccines to be available in 2020 under …
Engaging your Board of Directors on your Crisis Communications Strategy
All organizations face risk. Whether your entity is large or small, publicly traded or privately held, for profit or non-profit, global or local, at some point it will face a crisis. How you plan for, handle, recover from, and assess a crisis can significantly impact your organization, including its short-term business operations, reputation, long-term financial …
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Corporate Citizenship in the Age of Unrest
This year brought renewed focus to corporate citizenship, as companies looked to engage their customers, employees, and communities in the midst of economic, social, and political upheaval. Pursuing these efforts can drive large-scale, meaningful change for society while differentiating a company’s brands and products to deliver a competitive advantage. But what is corporate citizenship, and …
The Importance of Having a Crisis Communications Strategy
The Importance of Having a Crisis Communications Strategy It’s the last quarter of what has been one of the most turbulent years in modern history. U.S. companies are addressing the third wave of COVID-19 infections, implementing social justice efforts, and navigating continued political division ahead of the November elections. Leaders are watching the elections closely …
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New Webinar: Shots Fired – Leading in an Active Shooter Incident
Active shooter incidents are at the top of every senior executive’s list of threats across the United States. Much effort and attention have been paid to this issue, yet the vast number of organizations are not prepared for when an active shooter incident strikes their organization. In this active shooter webinar presentation, Bryghtpath Principal & …
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Lessons in Crisis Communications: Starbucks
Often, when we hear of corporate missteps, the stories after are all about what a company did wrong. This is why it is so refreshing to see a business like Starbucks, which recently handled a serious PR issue with compassion and aplomb. Instead of the marred reputation that often follows a public relations misstep, Starbucks …
Lessons in Crisis Communications: Deepwater Horizon
The Deepwater Horizon spill was among the worst environmental disasters in history. Eleven platform workers lost their lives when the rig exploded on April 20, 2010. Over 4.9 million barrels of crude oil were released into the Gulf of Mexico, and many experts say that irreversible damage may have been done to the local environment. In addition …
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