Business Continuity and Crisis Management Consultants
Yesterday, Bryghtpath Principal & CEO Bryan Strawser, along with Senior Consultant Jennifer Otremba, presented at the monthly meeting of the Business Continuity Planners Association (BCPA) in Edina, Minnesota. We described the presentation as: Orlando, San Bernardino, Toronto, the Washington Navy Yard. Active shooter incidents are at the top of every senior executive’s list of threats …
Presentation: Leading in an Active Shooter Situation – BCPA July 2017Read More
An executive drops a religious comment in an interview; hours later, it spreads on Twitter and Facebook, with many fans swearing never to patronize his establishments again. A woman makes an off color joke on Twitter before getting on a plane to travel overseas; by the time she finishes her 11-hour flight, she has been …
10 Tips for Reputation Management in the Digital AgeRead More
Today’s public relations and reputation management environment is different. In past ages, stories about your brand might be disseminated by the press. It would start with a press conference or interview, then other outlets would pick a story up over a period of a few days. In most cases, small brands were not as vulnerable …
It’s every social media manager’s nightmare. A tweet was misinterpreted. You included the wrong country’s flag. Or, an angry tweet storm is brewing because of a negative news story. It can happen to any brand. However, the issue does not have to end in embarrassment. In a number of cases, brands have made mistakes into …
Big brands have long ruled in traditional media, but in social media, it’s a different story. Many came to the internet late and are still figuring out the best practices for brand relations and reputation management. As a result, a number of brands have made some pretty big flubs. A few of the times when …
It seems that every day another brand is raked over the coals for a mishap on social media. While this can often make people feel nervous about communicating with customers online, there are a few basic things you can put in place to help keep your brand’s reputation safe and avoid social media snafus. Here …
When a leader of a company shows poor judgment or behaves in a way that goes against the law or social norms, it can devastate the entire reputation of a business through executive misconduct. When the issue stems from the CEO, it can be downright game-changing. With a reputational issue like executive conduct, a company’s …
The year of data breaches: 2014. From Target to Home Depot to the U.S. Postal Office, it seemed like more companies were having data breaches than ever before. It was a mess. Most organizations failed at creating effective data breach communications. We’ve learned from their mistakes what to do – and what not to do …
8 Essential strategies for Data Breach CommunicationsRead More
