Effective reputation management is more important than ever before. Information and ideas travel faster than ever before. And, the nature of the internet means that opinions about your brand, whether positive or negative, can live on for days, weeks and years after a crisis occurs. On fast-moving platforms like Twitter, you can go from quietly …
What is Reputation Management?
In the past, a business reputation was made slowly and surely over a period of months and years. Public opinion was largely formed through word of mouth when you did business with other companies or consumers in your community. When a news story about your business or one like yours broke, the effects passed quickly …
10 steps to successful crisis communications
It’s easy to tell when a company is caught flat-footed in the face of a public relations crisis. Often, their response is characterized by tone-deaf responses, bland and non-committal statements or, even worse, no response at all. Having a plan in place means that your organization is far better equipped to handle whatever bumps and …
What is the goal of crisis management?
A business can experience several types of crisis ranging from data breaches to executive misconduct. The goal of crisis management is to have a system in place to effectively address the coordinated response, resources, and internal and external communication requirements during and after the negative situation. How you accomplish these tasks will impact your corporate …
Presentation: Leading in an Active Shooter Situation – BCPA July 2017
Yesterday, Bryghtpath Principal & CEO Bryan Strawser, along with Senior Consultant Jennifer Otremba, presented at the monthly meeting of the Business Continuity Planners Association (BCPA) in Edina, Minnesota. We described the presentation as: Orlando, San Bernardino, Toronto, the Washington Navy Yard. Active shooter incidents are at the top of every senior executive’s list of threats …
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10 Tips for Reputation Management in the Digital Age
An executive drops a religious comment in an interview; hours later, it spreads on Twitter and Facebook, with many fans swearing never to patronize his establishments again. A woman makes an off color joke on Twitter before getting on a plane to travel overseas; by the time she finishes her 11-hour flight, she has been …
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Reputation Management when every second matters
Today’s public relations and reputation management environment is different. In past ages, stories about your brand might be disseminated by the press. It would start with a press conference or interview, then other outlets would pick a story up over a period of a few days. In most cases, small brands were not as vulnerable …
4 Times Brands Recovered from Social Media Gaffes
It’s every social media manager’s nightmare. A tweet was misinterpreted. You included the wrong country’s flag. Or, an angry tweet storm is brewing because of a negative news story. It can happen to any brand. However, the issue does not have to end in embarrassment. In a number of cases, brands have made mistakes into …