A business can experience several types of crisis ranging from data breaches to executive misconduct. The goal of crisis management is to have a system in place to effectively address the coordinated response, resources, and internal and external communication requirements during and after the negative situation. How you accomplish these tasks will impact your corporate …
Managing Uncertainty Podcast: Episode #18 – The Race
When a reputational crisis hits, everything comes at your organization at once. Social media, the mainstream media, the alternative media, local and national news outlets. Things will move more quickly than you can imagine. You’re in the race. In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser and Senior Consultant Jennifer Otremba talk through reputational …
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Presentation: Leading in an Active Shooter Situation – BCPA July 2017
Yesterday, Bryghtpath Principal & CEO Bryan Strawser, along with Senior Consultant Jennifer Otremba, presented at the monthly meeting of the Business Continuity Planners Association (BCPA) in Edina, Minnesota. We described the presentation as: Orlando, San Bernardino, Toronto, the Washington Navy Yard. Active shooter incidents are at the top of every senior executive’s list of threats …
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Managing Uncertainty Podcast: Episode #8 – Protests
Activist campaigns aimed at companies are becoming more commonplace than even a few years ago, as activists use direct pressure tactics in order to force changes in business, community, or labor practices. Other protests, aimed at broader political change, also have an impact on organizations as they disrupt the supply chain, the workforce, or even …
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Managing Uncertainty Podcast: Episode #5 – Leading during an Active Shooter Incident
In this episode, Bryghtpath Principal & CEO Bryan Strawser, along with Senior Consultant Jenn Otremba and consultant Lindsay Bradford, discuss leading through an active shooter incident. Together, Bryan, Jenn, and Lindsay led through a major active shooter incident at a Fortune 30 corporation that turned out to be a false alarm after nearly four hours of …
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10 Tips for Reputation Management in the Digital Age
An executive drops a religious comment in an interview; hours later, it spreads on Twitter and Facebook, with many fans swearing never to patronize his establishments again. A woman makes an off color joke on Twitter before getting on a plane to travel overseas; by the time she finishes her 11-hour flight, she has been …
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Managing Uncertainty Podcast: Episode #2 – The McDonald’s Radar Screen
Bryghtpath Principal & CEO Bryan Strawser, along with Senior Consultant Jen Otremba, talk about the McDonald’s social media flap from this week, the need for companies to have a “radar screen” through a command center or social media monitoring center, and a bit about crisis management and crisis communications. Show Notes / Links: McDonald’s twitter …
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4 Times Brands Recovered from Social Media Gaffes
It’s every social media manager’s nightmare. A tweet was misinterpreted. You included the wrong country’s flag. Or, an angry tweet storm is brewing because of a negative news story. It can happen to any brand. However, the issue does not have to end in embarrassment. In a number of cases, brands have made mistakes into …