Effective reputation management is more important than ever before. Information and ideas travel faster than ever before. And, the nature of the internet means that opinions about your brand, whether positive or negative, can live on for days, weeks and years after a crisis occurs. On fast-moving platforms like Twitter, you can go from quietly …
What is Reputation Management?
In the past, a business reputation was made slowly and surely over a period of months and years. Public opinion was largely formed through word of mouth when you did business with other companies or consumers in your community. When a news story about your business or one like yours broke, the effects passed quickly …
10 steps to successful crisis communications
It’s easy to tell when a company is caught flat-footed in the face of a public relations crisis. Often, their response is characterized by tone-deaf responses, bland and non-committal statements or, even worse, no response at all. Having a plan in place means that your organization is far better equipped to handle whatever bumps and …
Managing Uncertainty – Episode #34: Communicating after the Boom
Continuing our three part series on Communication – Episode #34 of the Managing Uncertainty Podcast is focused on what happens after the “BOOM!”… or in other words, we’re going to focus on crisis communications. In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser and Senior Consultant Jennifer Otremba talk candidly about crisis communications. Topics discussed include …
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What is the goal of crisis management?
A business can experience several types of crisis ranging from data breaches to executive misconduct. The goal of crisis management is to have a system in place to effectively address the coordinated response, resources, and internal and external communication requirements during and after the negative situation. How you accomplish these tasks will impact your corporate …
Managing Uncertainty Podcast: Episode #18 – The Race
When a reputational crisis hits, everything comes at your organization at once. Social media, the mainstream media, the alternative media, local and national news outlets. Things will move more quickly than you can imagine. You’re in the race. In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser and Senior Consultant Jennifer Otremba talk through reputational …
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Presentation: Leading in an Active Shooter Situation – BCPA July 2017
Yesterday, Bryghtpath Principal & CEO Bryan Strawser, along with Senior Consultant Jennifer Otremba, presented at the monthly meeting of the Business Continuity Planners Association (BCPA) in Edina, Minnesota. We described the presentation as: Orlando, San Bernardino, Toronto, the Washington Navy Yard. Active shooter incidents are at the top of every senior executive’s list of threats …
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Managing Uncertainty Podcast: Episode #8 – Protests
Activist campaigns aimed at companies are becoming more commonplace than even a few years ago, as activists use direct pressure tactics in order to force changes in business, community, or labor practices. Other protests, aimed at broader political change, also have an impact on organizations as they disrupt the supply chain, the workforce, or even …
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