You know that feeling. That sinking, pit-in-your stomach feeling that washes over you when you realize your company has said or done something wrong. Maybe something very wrong. You could find out in many ways. Maybe a customer posted something on social media, raised the issue to an employee, or contacted customer service. Maybe the …
Corporate Citizenship in the Age of Unrest
This year brought renewed focus to corporate citizenship, as companies looked to engage their customers, employees, and communities in the midst of economic, social, and political upheaval. Pursuing these efforts can drive large-scale, meaningful change for society while differentiating a company’s brands and products to deliver a competitive advantage. But what is corporate citizenship, and …
The Importance of Having a Crisis Communications Strategy
The Importance of Having a Crisis Communications Strategy It’s the last quarter of what has been one of the most turbulent years in modern history. U.S. companies are addressing the third wave of COVID-19 infections, implementing social justice efforts, and navigating continued political division ahead of the November elections. Leaders are watching the elections closely …
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Managing Uncertainty Podcast – Episode #89: Looking ahead to 2020
In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & Chief Executive Bryan Strawser takes an informal look forward to 2020 and the potential risks that are just around the corner. Related Episodes & Blog Posts Episode #26: The Top 12 Global Risks of 2018 Blog Post: The Top 12 Global Risks of 2018 …
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Bryghtpath publishes new social activism whitepaper
We’re excited to announce the release of our latest whitepaper “Monitoring, understanding, and responding to Social Activism Campaigns”. Activism campaigns take on a variety of forms with issues spanning the social and political spectrums. While they are certainly not new, their frequency and impact have been amplified by the widespread use of social media, the …
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Managing Uncertainty Podcast – Episode #65: The Reputation Management Offensive
What happens when someone is engaged in a deliberate effort to harm your organization’s reputation and disrupt your operations? In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser, along with Consultant Bray Wheeler, flip their nearly fifty years of combined experience around and talk about how they would conduct an …
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Lessons in Crisis Communications: Starbucks
Often, when we hear of corporate missteps, the stories after are all about what a company did wrong. This is why it is so refreshing to see a business like Starbucks, which recently handled a serious PR issue with compassion and aplomb. Instead of the marred reputation that often follows a public relations misstep, Starbucks …
Lessons in Crisis Communications: Deepwater Horizon
The Deepwater Horizon spill was among the worst environmental disasters in history. Eleven platform workers lost their lives when the rig exploded on April 20, 2010. Over 4.9 million barrels of crude oil were released into the Gulf of Mexico, and many experts say that irreversible damage may have been done to the local environment. In addition …
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