In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal and Chief Executive Bryan Strawser discusses Bryghtpath’s brand new Communicating in the Critical Moment Course.
No one ever expects it, but sooner or later, every organization and leader will be confronted with a critical moment in which communicating effectively with the media and other audiences will make the difference between success and failure.
Whether that critical moment is a cyber-attack, ransomware, a mass casualty event from an active shooter, or a scandal involving your senior executives, you will need the knowledge, skills, and confidence to communicate successfully.
Our Communicating in the Critical Moment course, powered by the experts at Bryghtpath, is the ONLY program of its kind that…
- Provides the knowledge you need to confidently navigate a media interview or panel discussion
- Teaches you how to prepare for a media interview, including developing key messages and navigating tricky questions
- Gives examples of holding statements and other releases that can be used during a critical moment
- Leaves you with the confidence that you’re ready to manage any media interaction or reputational crisis that comes your way
If you’re ready to understand how to interact with the media, craft key messages for multiple groups of stakeholders, and get your message out simply and effectively – without confusing jargon, overwhelm, and uncertainty or embarrassment from other media training, Communicating in the Critical Moment is for you!