Communicating in the Critical Moment

The comprehensive course to prepare you to communicate confidently in the critical moment

The moment is inevitable – every organization and leader will be confronted, often unexpectedly, with a critical moment in which communicating effectively with the media and other audiences will make the difference between success and failure.

Whether that critical moment is a cyber-attack, ransomware, a mass casualty event from an active shooter, or a scandal involving your senior executives, the ability to communicate successfully isn’t a bonus, it’s a must-have. In fact, just one wrong word has the power to ruin a company’s track record.

That’s why we created a safety net for any organization’s reputation.

Our Communicating in the Critical Moment course, carefully curated by the crisis management experts at Bryghtpath, is the ONLY program of its kind that offers an unmatched curriculum you can’t find anywhere else, including…

• All of the knowledge you’ll need to confidently navigate a media interview or panel discussion
• Instructions, examples, and tools on how to prepare for a media interview, including developing key messages and navigating tricky questions
• Examples of holding statements and other releases that can be used during a critical moment
• Lifelong tools for managing any media interaction or reputational crisis that comes your way to help you build unbreakable confidence around communication

Designed to provide a fast transformation for any business leader’s communication style, you’ll go from…

↣ Confusing jargon → Communicating your message clearly & effectively

↣ Overwhelm → Easily crafting key messages for stakeholders

↣ Uncertainty and embarrassment from other media training → Confidently interacting with the media & a wide range of relevant audiences

Are you ready to maintain a positive rep and ensure a great name in the press?

GET THE COURSE TODAY FOR $199.99 >>

Here’s what you’ll get with Communicating in the Critical Moment…

• 4 Modules containing 13 lessons and just under 100 minutes of videos full of training, real-life examples, and useful case studies
• Kickoff Module: Course Introduction
  • Lesson 1: Welcome to the Course
  • Lesson 2: About your Instructor
  • Lesson 3: How to get the most out of this course
• Module 1: Crisis Communications & the Media
  • Lesson 1: Dealing with the Media
  • Lesson 2: Crisis Communications & the Critical Moment
• Module 2: Example Videos
  • Lesson 1: Why do you want to be President?
  • Lesson 2: The playbook for sex scandals
  • Lesson 3: It was a hack, or a prank
  • Lesson 4: Dominating a panel discussion
• Module 3: Course Wrap-up & Next Steps
  • Lesson 1: Wrapping things up
  • Lesson 2: Our Recommendations
  • Lesson 3: Where to go to learn more
  • Lesson 4: Time to Celebrate!

Designed for Business Leaders of All Types

…because mastering communication during pivotal moments is a non-negotiable.

Bryghtpath’s Communicating in the Critical Moment course is for business leaders in any function or capability responsible for communicating in a crisis – even if they’re not part of a marketing, public relations, or communications team. The course is intended for those who want to learn or improve the knowledge and skills necessary to confidently manage interaction with the media and communicate during a crisis.

It’s also for those who have no responsibility with crisis communications and are ready to learn new skills around crisis communications.

To put it simply, this course is perfect for you if you want to…

• Differentiate yourself from other leaders in the marketplace
• Confidently approach an interview or panel discussion with the media
• Develop key messages to use in a crisis
• Effectively manage an interview with a journalist
• Understand the components of an effective crisis communications program or plan
• See video case studies of effective and ineffective media interactions from the real world

This self-paced course is designed to help leaders see an immediate positive shift in their communications approach from the minute they start to apply what they’ve learned.

Where does this course take place?

Bryghtpath’s Communicating in the Critical Moment course takes place online through the Kajabi digital course platform.

Kajabi is designed to maximize your engagement with the course material, making each lesson not only resonate deeply but be easily applicable.

You can watch the lessons and participate from anywhere using your phone, tablet, or laptop/desktop computer.

Just a snapshot of our many satisfied students:

On the Fence? We’re so confident you’ll love our course, we’re offering a…

30-Day Money Back Guarantee

We truly believe in the lifelong value that this course provides, and we know that you’ll experience a pivotal transformation in your communication efforts that will last a lifetime. This is why we are giving you EVERY SINGLE OPPORTUNITY to put the course into action.

With our 30-Day Money Back Guarantee, you can go through the training, keep up with the lessons, implement the systems, and we guarantee you’ll be successful.

If not, simply contact us for a full refund.

Course Instructor

Our Communicating in the Critical Moment course is taught by Bryghtpath Principal & CEO Bryan Strawser.

Bryan has more than twenty-five years of experience in Crisis Management, Business Continuity, & Crisis Communications. His long-standing successful track record consists of guiding business leaders on how to make the most of emerging opportunities during those inevitable critical moments. You can learn more about Bryan and his background in his biography.