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Bryghtpath

Business Continuity and Crisis Management Consultants

  • Start
        • Start your Resilience Journey

          Moving your organization – or your career – forward on your resilience journey can be a difficult and scary proposition.  Often, we find that prospective clients aren’t quite sure where to start.

          To help you along your journey, we’ve outlined below four curated collections geared towards momentum-building action and advice perfectly paired with your organization’s current stage of resilience.

        • I want to learn more about Resilience

        • We’re just getting started with our resilience program

        • We’re seeking to optimize & mature our resilience program

        • I’m a Resilience Professional seeking to further develop my skills

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        • We help your organization strategically navigate uncertainty and disruption.

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        • Business Continuity as a Service

        • Business Continuity
          • Business Continuity - Overview
          • Business Continuity as a Service (BCaaS)
          • Business Continuity Software
          • Coaching
          • IT Disaster Recovery
          • Resiliency Diagnosis®️
        • Crisis Management
          • Crisis Management - Overview
          • Crisis Communications
          • Crisis Exercises
          • Cyber Crisis Exercises
          • Cyber Incident Response Planning
          • Crisis Playbook®️
          • Global Security Operations Center (GSOC)
          • Resiliency Diagnosis®️
        • Other Capabilities
          • Intelligence & Global Security Consulting
          • Speaking
          • Training
  • Courses & Training
        • Courses & Training

          We’ve created a number of free and premium courses that have helped thousands improve their skills, build more resilient organizations, and lead through organizations through difficult critical moments successfully.

        • Coaching
          • 1-on-1 Coaching Call
          • Private Backchannel
          • Private Coaching Program
        • Free Intro Courses
          • Overview
          • Business Continuity 101
          • Crisis Communications 101
          • Crisis Management 101
        • Premium Courses
          • Overview
          • Custom Training
          • 5-Day Business Continuity Accelerator
          • Communicating in the Critical Moment
          • Crisis Management Academy®️
          • Preparing for Careers in Resilience
  • Expertise
        • Our Expertise
        • Here at Bryghtpath, in our core values, we state that we are humbly confident in our resiliency expertise.

          We write, publish, speak, and train others constantly – striving to share our thought leadership publicly to advance our industry and exercise our curiosity by interacting with other leaders in our practice domains.

        • Ultimate Guide to Business Continuity

        • Ultimate Guide to Crisis Management

        • Case Studies & Results

        • Free Resources & Frameworks
          • Overview - Free Resources
          • Bryghtpath Frameworks
            • Bryghtpath Business Continuity Lifecycle
            • Bryghtpath Crisis Management Framework
            • Bryghtpath Exercise Maturity Model
            • Bryghtpath Global Security Framework
            • Bryghtpath Long-Term Recovery Framework
            • Bryghtpath Professional Reading List
            • Bryghtpath Workplace Violence & Threat Management Toolkit
          • Resiliency Professionals Facebook Group
          • Resource Library
          • Webinars & Videos
          • Whitepapers & Reports
        • Our Thoughts & Insights
          • Articles
          • Lead Through Disruption. Stay Ahead with Bryghtpath.
          • Managing Uncertainty Podcast
          • Media & Professional Appearances
          • YouTube Channel
        • Whitepapers & Reports
          • Global Security Operations Centers & Resilience
          • Managing the Whole Crisis: The Ransomware Challenge
          • Mastering Uncertainty: Strengthening Organizational Resilience
          • Social Activism Campaigns
          • The Resilience Roadmap: 250 Ways to Fortify your Business against Disruption
  • Industries
        • Our Industry Expertise

          Bryghtpath has extensive experience in a number of industries working with clients of all sizes, geographical locations, and business models. As a team, we possess, deep global operating experience on every continent around the world.

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  • Products
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        • Crisis Playbook™️

        • Exercise in a Box™️

        • Exercise in a Day™️

        • Books
          • From Panic to Poise: Crisis Management in the Modern World
          • The Continuity Code: Mastering Business Resilience
        • Crisis Playbook™️
          • Overview
          • Active Shooter Plan
          • Emergency Response Guide
          • Fatality
          • Food/Product Recall
          • Protest
          • Violent Attack
        • Maturity Models
          • Overview
          • ASIS Workplace Violence and Active Assailant
          • FFEIC Maturity Model – Business Continuity
          • ISO 22301 – Business Continuity
          • ISO 22361 – Crisis Management
          • ISO 27031 - IT Disaster Recovery
          • NIST 800-53 Contingency Planning Maturity Model
        • Templates & More
          • After-Action Process & Templates
          • Awareness Collateral
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          • Job Descriptions
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  • Start
  • Company
    • About Bryghtpath
      • Case Studies & Results
      • Certifications and Awards
      • Contact Bryghtpath
      • Contract Vehicles
      • Media & Professional Appearances
      • Our Clients
      • Our Proven Process
      • Security & Compliance
      • Strategic Partners
      • Work with Us
  • Capabilities
    • Our Capabilities
    • Business Continuity
      • Business Continuity – Overview
      • Business Continuity as a Service (BCaaS)
      • Business Continuity Software
      • Coaching
      • IT Disaster Recovery
      • Resiliency Diagnosis®️
    • Crisis Management
      • Crisis Management – Overview
      • Crisis Communications
      • Crisis Exercises
      • Cyber Crisis Exercises
      • Cyber Incident Response Planning
      • Crisis Playbook®️
      • Global Security Operations Center (GSOC)
      • Resiliency Diagnosis®️
    • Other Capabilities
      • Intelligence & Global Security Consulting
      • Speaking
      • Training
  • Courses & Training
    • Coaching
      • 1-on-1 Coaching Call
      • Private Backchannel
      • Private Coaching Program
    • Free Intro Courses
      • Overview
      • Business Continuity 101
      • Crisis Communications 101
      • Crisis Management 101
    • Premium Courses
      • Overview
      • Custom Training
      • 5-Day Business Continuity Accelerator
      • Communicating in the Critical Moment
      • Crisis Management Academy®️
      • Preparing for Careers in Resilience
  • Expertise
    • Our Expertise
    • Our Thoughts & Insights
      • Articles
      • Lead Through Disruption. Stay Ahead with Bryghtpath.
      • Managing Uncertainty Podcast
      • Media & Professional Appearances
      • YouTube Channel
    • Free Resources & Frameworks
      • Overview – Free Resources
      • Bryghtpath Frameworks
        • Bryghtpath Business Continuity Lifecycle
        • Bryghtpath Crisis Management Framework
        • Bryghtpath Exercise Maturity Model
        • Bryghtpath Global Security Framework
        • Bryghtpath Long-Term Recovery Framework
        • Bryghtpath Professional Reading List
        • Bryghtpath Workplace Violence & Threat Management Toolkit
      • Resiliency Professionals Facebook Group
      • Resource Library
      • Webinars & Videos
      • Whitepapers & Reports
    • Whitepapers & Reports
      • Global Security Operations Centers & Resilience
      • Managing the Whole Crisis: The Ransomware Challenge
      • Mastering Uncertainty: Strengthening Organizational Resilience
      • Social Activism Campaigns
      • The Resilience Roadmap: 250 Ways to Fortify your Business against Disruption
  • Industries
  • Products
    • Books
      • From Panic to Poise: Crisis Management in the Modern World
      • The Continuity Code: Mastering Business Resilience
    • Crisis Playbook™️
      • Overview
      • Active Shooter Plan
      • Emergency Response Guide
      • Fatality
      • Food/Product Recall
      • Protest
      • Violent Attack
    • Maturity Models
      • Overview
      • ASIS Workplace Violence and Active Assailant
      • FFEIC Maturity Model – Business Continuity
      • ISO 22301 – Business Continuity
      • ISO 22361 – Crisis Management
      • ISO 27031 – IT Disaster Recovery
      • NIST 800-53 Contingency Planning Maturity Model
    • Templates & More
      • After-Action Process & Templates
      • Awareness Collateral
      • Business Continuity Plan Templates
      • Crisis Management Plan Templates
      • Disaster Recovery Plan Templates
      • Job Descriptions
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Communicating in the Critical Moment

The one-of-a-kind course that teaches business leaders how to communicate effectively in a crisis.

You are here: Home / Our Products & Courses / Premium Courses / Communicating in the Critical Moment

The comprehensive course to prepare you to communicate confidently in the critical moment

The moment is inevitable – every organization and leader will be confronted, often unexpectedly, with a critical moment in which communicating effectively with the media and other audiences will make the difference between success and failure.

Whether that critical moment is a cyber-attack, ransomware, a mass casualty event from an active shooter, or a scandal involving your senior executives, the ability to communicate successfully isn’t a bonus, it’s a must-have. In fact, just one wrong word has the power to ruin a company’s track record.

That’s why we created a safety net for any organization’s reputation.

Our Communicating in the Critical Moment course, carefully curated by the crisis management experts at Bryghtpath, is the ONLY program of its kind that offers an unmatched curriculum you can’t find anywhere else, including…

  • All of the knowledge you’ll need to confidently navigate a media interview or panel discussion
  • Instructions, examples, and tools on how to prepare for a media interview, including developing key messages and navigating tricky questions
  • Examples of holding statements and other releases that can be used during a critical moment
  • Lifelong tools for managing any media interaction or reputational crisis that comes your way to help you build unbreakable confidence around communication

Designed to provide a fast transformation for any business leader’s communication style, you’ll go from…

↣ Confusing jargon → Communicating your message clearly & effectively

↣ Overwhelm → Easily crafting key messages for stakeholders

↣ Uncertainty and embarrassment from other media training → Confidently interacting with the media & a wide range of relevant audiences

Are you ready to maintain a positive rep and ensure a great name in the press?

GET THE COURSE TODAY FOR $199.99 >>

Here’s what you’ll get with Communicating in the Critical Moment…

  • 4 Modules containing 13 lessons and just under 100 minutes of videos full of training, real-life examples, and useful case studies
  • Kickoff Module: Course Introduction
    • Lesson 1: Welcome to the Course
    • Lesson 2: About your Instructor
    • Lesson 3: How to get the most out of this course
  • Module 1: Crisis Communications & the Media
    • Lesson 1: Dealing with the Media
    • Lesson 2: Crisis Communications & the Critical Moment
  • Module 2: Example Videos
    • Lesson 1: Why do you want to be President?
    • Lesson 2: The playbook for sex scandals
    • Lesson 3: It was a hack, or a prank
    • Lesson 4: Dominating a panel discussion
  • Module 3: Course Wrap-up & Next Steps
    • Lesson 1: Wrapping things up
    • Lesson 2: Our Recommendations
    • Lesson 3: Where to go to learn more
    • Lesson 4: Time to Celebrate!

Designed for Business Leaders of All Types

…because mastering communication during pivotal moments is a non-negotiable.

Bryghtpath’s Communicating in the Critical Moment course is for business leaders in any function or capability responsible for communicating in a crisis – even if they’re not part of a marketing, public relations, or communications team. The course is intended for those who want to learn or improve the knowledge and skills necessary to confidently manage interaction with the media and communicate during a crisis.

It’s also for those who have no responsibility with crisis communications and are ready to learn new skills around crisis communications.

To put it simply, this course is perfect for you if you want to…

  • Differentiate yourself from other leaders in the marketplace
  • Confidently approach an interview or panel discussion with the media
  • Develop key messages to use in a crisis
  • Effectively manage an interview with a journalist
  • Understand the components of an effective crisis communications program or plan
  • See video case studies of effective and ineffective media interactions from the real world

This self-paced course is designed to help leaders see an immediate positive shift in their communications approach from the minute they start to apply what they’ve learned.

Where does this course take place?

Bryghtpath’s Communicating in the Critical Moment course takes place online through the Kajabi digital course platform.

Kajabi is designed to maximize your engagement with the course material, making each lesson not only resonate deeply but be easily applicable.

You can watch the lessons and participate from anywhere using your phone, tablet, or laptop/desktop computer.

The Communicating in the Critical Moment Course Transformation

Just a snapshot of our many satisfied students:

Judy W.Communications Specialist

While I’ve read several books and taken other courses on crisis communications, I didn’t really feel confident in my ability as a more recent college graduate in strategic communications in interacting with the media.

The Communicating in the Critical Moment course helped me build my confidence.  I now use the confidence I gained during the pilot of the course to train others at my company on crisis communications.

Aaron ZDirector, Global Crisis Management

This course helped me add to my crisis management skill set by showing me how to confidently and effectively interact with the media, develop key messages, and prepare messaging in advance of a crisis.

How much is Communicating in the Critical Moment?

There are crisis communications courses available online that are as high as $1200 and $2500 for a “bootcamp” or “academy”-like course – and others down to free self-paced email training courses like our Crisis Communications 101 Course.

The price for Communicating in the Critical Moment is just $199.99, including the following:

  • 4 Modules consisting of 13 lessons
  • Real-life examples of crisis communications in action
  • Lifetime access to our Private Facebook Group
  • Access to our support team through email, phone, and the Facebook group to help you master your new communication skills

GET THE COURSE TODAY FOR $199.99 >>

On the Fence? We’re so confident you’ll love our course, we’re offering a…

30-Day Money Back Guarantee

We truly believe in the lifelong value that this course provides, and we know that you’ll experience a pivotal transformation in your communication efforts that will last a lifetime. This is why we are giving you EVERY SINGLE OPPORTUNITY to put the course into action.

With our 30-Day Money Back Guarantee, you can go through the training, keep up with the lessons, implement the systems, and we guarantee you’ll be successful.

If not, simply contact us for a full refund.

Course Instructor

Our Communicating in the Critical Moment course is taught by Bryghtpath Principal & CEO Bryan Strawser.

Bryan has more than twenty-five years of experience in Crisis Management, Business Continuity, & Crisis Communications. His long-standing successful track record consists of guiding business leaders on how to make the most of emerging opportunities during those inevitable critical moments. You can learn more about Bryan and his background in his biography.

Have questions about this course
or our other services?

We can help.

Our team has the experience, tools, and partnerships to help your organization successfully navigate rough waters and ensure you remain prepared for any crisis.

Send over a question via email to support@bryghtpath.com
or click here to set up an initial consultation.

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Contact

BRYGHTPATH LLC
+1.612.235.6435

PO Box 131416
Saint Paul, MN 55113
USA


contact@bryghtpath.com

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Our Capabilities

  • Business Continuity
    • Business Continuity as a Service (BCaaS)
    • Business Continuity Software
    • Coaching
    • IT Disaster Recovery Consulting Services
    • Resiliency Diagnosis®️
  • Crisis Communications
  • Crisis Management
    • Crisis Exercises
    • Cyber Crisis Exercises
    • Cyber Incident Response Planning
    • Global Security Operations Center (GSOC)
  • Speaking
  • Training

Our Free Courses

Business Continuity 101

Crisis Communications 101

Crisis Management 101

Our Premium Courses

5-Day Business Continuity Accelerator

Communicating in the Critical Moment

Crisis Management Academy®️

Preparing for Careers in Resilience

Our Products

After-Action Templates

Books

Business Continuity Plan Templates

Communications & Awareness Collateral Packages

Crisis Plan Templates

Crisis Playbook®

Disaster Recovery Templates

Exercise in a Box®

Exercise in a Day®

Maturity Models

Ready-Made Crisis Plans

Resilience Job Descriptions

Pre-made Processes & Templates

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