Business Continuity and Crisis Management Consultants
Social media is an integral part of any modern businesses communication tools. It’s a way to engage with current or prospective clients. It is also a great way to gauge how people are feeling about your business specifically or your industry as a whole. When something heats up on social media, communication can go viral …
Your Reputation Command Center: Social Media MonitoringRead More
Your executives don’t just provide guidance inside your organization. They are often your company’s interface with the outside world when things go wrong. Most CFOs, CEOs and others in leadership positions do not come into their position through public relations departments. Because of this, they may not have the training and experience needed to take …
How to train your executives to effectively interact with the mediaRead More
You never know when something unexpected can cause damage to your brand’s reputation. Sometimes, poor timing means that a social media post is taken very differently than you intended. Other times, an issue with a product can lead unhappy customers to take their grievances online. While every brand suffers occasional missteps sometimes, the ones who …
Your Reputation Command Center: The need for a rapid response processRead More
Effective reputation management is more important than ever before. Information and ideas travel faster than ever before. And, the nature of the internet means that opinions about your brand, whether positive or negative, can live on for days, weeks and years after a crisis occurs. On fast-moving platforms like Twitter, you can go from quietly …
In the past, a business reputation was made slowly and surely over a period of months and years. Public opinion was largely formed through word of mouth when you did business with other companies or consumers in your community. When a news story about your business or one like yours broke, the effects passed quickly …
It’s easy to tell when a company is caught flat-footed in the face of a public relations crisis. Often, their response is characterized by tone-deaf responses, bland and non-committal statements or, even worse, no response at all. Having a plan in place means that your organization is far better equipped to handle whatever bumps and …
Workplace violence exploded into the public realm last month with the shooting at the Capital Gazette. It’s important to understand that these are isolated incidents, however. Workplace violence is an increasing concern for companies in the United States and Canada. Unfortunately, these problems are often extremely difficult to foresee. Telling the difference between a normal …
Workplace Violence in 2018: A look at 7 incidents from the first half of the yearRead More
We’re excited to announce the addition of Bray Wheeler to the Bryghtpath LLC team! Bray joins us from Target Corporation where he most recently led the development of Target’s enterprise response management program. Bray spent fourteen years at Target where he worked in progressively responsible positions in assets protection, corporate security, crisis management, intelligence, and …
