It’s Friday afternoon when the phone rings. Something truly bad has happened – something that could change the face of your company. What to do next? Breathe deep and think through these steps for the first hours of a crisis: Gather the essential information. Gather all of the essential information. Not everything will be available …
Crisis Management and Preparedness as an Imperative
When the unexpected strikes, swift and strategic action can determine the outcome of a crisis. But what happens when the first notification of a crisis is a call from a local reporter? This very scenario occurs all too frequently, catching companies off guard and forcing them into reactionary mode. The phone rings, you pick it …
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