In this episode of Managing Uncertainty, Bryghtpath Principal & Chief Executive Bryan Strawser tackles one of the most common — and dangerous — mistakes leaders make in a crisis: doing nothing. Drawing on decades of experience in crisis management, business continuity, and organizational resilience, Bryan explains why waiting for perfect information can paralyze a response and worsen the situation. Instead, he makes the case for decisive, early action, even when all the facts are not yet clear.
Bryan shares practical strategies for breaking the stalemate in high-pressure moments, including setting decision triggers, empowering teams, and practicing rapid decision-making. He emphasizes that action creates momentum, builds trust, and protects both people and operations when the stakes are high. The takeaway is clear: in a crisis, motion beats perfection — so just effing do something.
