Resilience and crisis management are just a tiny part of the dynamic business landscape. Today, they have morphed from mere buzzwords to essential elements of a solid business strategy. At Bryghtpath, we’re a consulting firm specializing in three critical areas: crisis management, business continuity, and crisis communications. We work primarily with mid to large-sized complex …
How to Avoid a Public Relations Crisis
Effective reputation management is more important than ever before. Information and ideas travel faster than ever before. And, the nature of the internet means that opinions about your brand, whether positive or negative, can live on for days, weeks and years after a crisis occurs. On fast-moving platforms like Twitter, you can go from quietly …