Going beyond immediate knee-jerk responses to having a planned, coordinated approach to crises is the sign of a modern and mature organization. To plan for a crisis means a company is aware of potential risks and ready to respond in a coordinated manner. The best organizations are experts at proactively mitigating issues to prevent crises …
Crisis Communications 101: Good Response Tactics
Ring, ring. Hello? “Hi, this is Jane with the Wall Street Journal calling for comment on the recent incident caused by one of your executives. I’m on deadline.” Gulp. It’s time for some solid crisis communications response tactics. You are just learning that something even happened from this call. And they want you to comment …
Managing Uncertainty Podcast: Episode #1 – Shouldn’t we have a plan for alien invasion?
In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal Consultant and CEO Bryan Strawser talks about the first question that any potential client asks: Shouldn’t I have a plan for alien invasion??! That’s not really the question, of course. What gets asked is this: Shouldn’t I have a plan for X?! That situation could …
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How a Crisis Situation Is Really an Opportunity for Your Company to Lead
During a crisis, your company can resemble a chaotic fair. Although the initial damage may not seem like it, crises are much more than damaging events. How you handle a crisis can define the future of your organization and give access to unprecedented resources and opportunities for growth and leadership. But, making this transformation from …
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Immediate actions to take when confronted with a corporate PR crisis
Corporate PR crisis have become more common in the age of the internet. A company with what seems to be a minor problem can find themselves buried in bad news by on their Twitter feeds or Facebook pages. No business or industry is free from the potential of a PR crisis; whether a bad meal …
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Minimizing the Threat of Violence when Planning a Reduction in Force
Reducing your workforce through a series of layoffs is never easy. Laid off employees and their families suffer. The employees that remain become frightened for their own prospects and upset for their former colleagues. Managers scramble to figure out how to hit their targets with a reduced staff. Something that often gets lost throughout the …
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