Big brands have long ruled in traditional media, but in social media, it’s a different story. Many came to the internet late and are still figuring out the best practices for brand relations and reputation management. As a result, a number of brands have made some pretty big flubs. A few of the times when …
Caught in the line of fire: 8 ways to help consumers respond to an Active Shooter
Active shooter planning helps your organization mitigate the risks and damages associated with active shooter incidents. Unfortunately, your active shooter plans are incomplete if you do not consider third-party victims or witnesses to the event. In other words, your team needs to understand how to help customers and visitors respond, as explained by the Department …
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How to Avoid Social Media Snafus
It seems that every day another brand is raked over the coals for a mishap on social media. While this can often make people feel nervous about communicating with customers online, there are a few basic things you can put in place to help keep your brand’s reputation safe and avoid social media snafus. Here …
Handling Executive Misconduct
When a leader of a company shows poor judgment or behaves in a way that goes against the law or social norms, it can devastate the entire reputation of a business through executive misconduct. When the issue stems from the CEO, it can be downright game-changing. With a reputational issue like executive conduct, a company’s …
Recognizing an Active Shooter in the Making
It’s easy to look back on the bad things in life and think of how you might have handled things differently. Yet, an active shooter incident is not something to reflect on only after it happens. There is a connotation that every active shooter plans to commit an attack for weeks or months in advance. …
8 Essential strategies for Data Breach Communications
The year of data breaches: 2014. From Target to Home Depot to the U.S. Postal Office, it seemed like more companies were having data breaches than ever before. It was a mess. Most organizations failed at creating effective data breach communications. We’ve learned from their mistakes what to do – and what not to do …
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Anatomy of a Crisis
Definition of a Crisis according to the Merriam-Webster Dictionary: a: an unstable or crucial time or state of affairs in which a decisive change is impending; especially : one with the distinct possibility of a highly undesirable outcome b: a situation that has reached a critical phase. The instability and pressure inherent during a crisis situation invokes …
Jennifer Otremba joins Bryghtpath
We’re excited to announce the addition of Jennifer Otremba to the Bryghtpath LLC consulting team! Jennifer joins us from Target Corporation where she most recently led Target’s Threat Assessment Team. She spent eleven years at Target, where she worked in progressively responsible positions in crisis management, corporate security, program management, and workplace violence threat assessment. …