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Business Continuity and Crisis Management Consultants

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How to Avoid Social Media Snafus

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It seems that every day another brand is raked over the coals for a mishap on social media. While this can often make people feel nervous about communicating with customers online, there are a few basic things you can put in place to help keep your brand’s reputation safe and avoid social media snafus. Here …

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Handling Executive Misconduct

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When a leader of a company shows poor judgment or behaves in a way that goes against the law or social norms, it can devastate the entire reputation of a business through executive misconduct. When the issue stems from the CEO, it can be downright game-changing. With a reputational issue like executive conduct, a company’s …

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Anatomy of a Crisis

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Definition of a Crisis according to the Merriam-Webster Dictionary: a:  an unstable or crucial time or state of affairs in which a decisive change is impending; especially :  one with the distinct possibility of a highly undesirable outcome b:  a situation that has reached a critical phase. The instability and pressure inherent during a crisis situation invokes …

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Jennifer Otremba joins Bryghtpath

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We’re excited to announce the addition of Jennifer Otremba to the Bryghtpath LLC consulting team! Jennifer joins us from Target Corporation where she most recently led Target’s Threat Assessment Team. She spent eleven years at Target, where she worked in progressively responsible positions in crisis management, corporate security, program management, and workplace violence threat assessment. …

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Your Reputation Management Command Center: Making Your Brand Crisis-Ready

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After a social media misstep, some bad publicity or another issue, it can feel like your brand is under attack, particularly if you do not have a reputation management command center to assist you during this crisis. Hundreds of angry internet denizens, many of whom have never done business with you, are retweeting and tweeting …

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Why social media and communications should be a part of any exercise

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In pretty much every situation that you are preparing for, there will is a strong likelihood that there will be a publicity moment – and not the good kind. This is especially true of incidents that are reputational in nature (rather than a physical disaster type of incident). Whether your communications and social media team …

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