In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal and Chief Executive Officer Bryan Strawser discusses returning to the office in 2021 in a Post-COVID world, what role will remote work play? As vaccines roll out around the world, we may finally be seeing the light at the end of the tunnel for the …
Prevent and Recover from Marketing Missteps
You know that feeling. That sinking, pit-in-your stomach feeling that washes over you when you realize your company has said or done something wrong. Maybe something very wrong. You could find out in many ways. Maybe a customer posted something on social media, raised the issue to an employee, or contacted customer service. Maybe the …
COVID-19 Safety Through the Holidays and Beyond
With the continued impacts of the COVID-19 pandemic, employee and customer safety are at a critical junction this holiday season and will remain intertwined well into 2021. The holiday season has brought new challenges to an already tenuous situation. The U.S. continues to experience high infection rates, exacerbated by a post-Thanksgiving surge from which we’re …
Bryghtpath’s 2020 growth highlighted by Minneapolis/St. Paul Business Journal
We’re proud to share that we’ve been named to the list of the Largest Information Technology Consulting Firms in the Twin Cities by the Minneapolis/St. Paul Business Journal. We debuted at #38 on the list for 2020. This marks our first year that we’ve been named to the list of largest IT consulting firms in …
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Engaging Your Remote Workforce
It’s been more than eight months since many offices switched to telecommuting, while on-site employees continued working on the front lines of critical businesses in industries such as health care, energy, retail, and agriculture. Two manufacturers have reported favorable COVID-19 vaccine results and expect an initial quantity of vaccines to be available in 2020 under …
Crisis Management Case Study: Hurricane Sandy
On October 29, 2012, Hurricane Sandy made landfall in New Jersey and swept up the East Coast causing major damage in New Jersey, New York, and Connecticut. At the time, Sandy was the second-largest Atlantic storm on record, following behind only Hurricane Katrina, which had ravaged the Gulf Coast in 2005. In 2017, following Hurricanes …
Engaging your Board of Directors on your Crisis Communications Strategy
All organizations face risk. Whether your entity is large or small, publicly traded or privately held, for profit or non-profit, global or local, at some point it will face a crisis. How you plan for, handle, recover from, and assess a crisis can significantly impact your organization, including its short-term business operations, reputation, long-term financial …
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Corporate Citizenship in the Age of Unrest
This year brought renewed focus to corporate citizenship, as companies looked to engage their customers, employees, and communities in the midst of economic, social, and political upheaval. Pursuing these efforts can drive large-scale, meaningful change for society while differentiating a company’s brands and products to deliver a competitive advantage. But what is corporate citizenship, and …