In the latest episode of the Managing Uncertainty Podcast, Bryan Strawser, Principal and Chief Executive at Bryghtpath, delves into the critical task of obtaining executive support for resilience programs. Strawser emphasizes the necessity of aligning such initiatives with a company’s strategic objectives and presents an eight-step strategy for developing a persuasive business case. This episode is a treasure trove of insights for professionals seeking to advocate for business continuity, crisis management, and crisis communication investments within their organizations.
Listeners will learn how to articulate their business needs clearly, present a solid financial analysis, and outline the potential risks and benefits to stakeholders. Strawser draws on his vast experience to explain how to present such initiatives in the language of investment and impact, ensuring that proposals resonate with senior leadership. Tune in to discover how to effectively engage executives and gain their approval for essential resilience strategies, underpinning the long-term stability and growth of your organization.
