Business Continuity and Crisis Management Consultants
Having an active shooter plan ready is not enough to prevent an incident from growing worse, or even a guarantee of success during an actual event. A strong active shooter program will involve an evaluation of plan effectiveness through an after-action process following each active shooter exercise – including conducting a new threat assessment, and …
How to Evaluate Plan Effectiveness After Active Shooter ExercisesRead More
Conducting active shooter training across your organization is not a small task, especially if your company extends across large geographic areas. Rather than leaving your employees to fend for themselves with PowerPoint presentations exclusively on workplace violence and active shooter planning, consider using these tips to make enterprise-wide training successful. 1. Use workshops to highlight …
6 Tips to Make Enterprise-Wide Active Shooter Training SuccessfulRead More
Bryghtpath Principal & CEO Bryan Strawser, along with Senior Consultant Jen Otremba, talk about the McDonald’s social media flap from this week, the need for companies to have a “radar screen” through a command center or social media monitoring center, and a bit about crisis management and crisis communications. Show Notes / Links: McDonald’s twitter …
Managing Uncertainty Podcast: Episode #2 – The McDonald’s Radar ScreenRead More
It’s every social media manager’s nightmare. A tweet was misinterpreted. You included the wrong country’s flag. Or, an angry tweet storm is brewing because of a negative news story. It can happen to any brand. However, the issue does not have to end in embarrassment. In a number of cases, brands have made mistakes into …
In today’s rapidly viral and digital world a CEO’s quote taken out of context can immediately become a corporate crisis. Unfortunately, these turbulent times can strike in varying degrees at any time. The causes of corporate crises can vary greatly, however, there are a few small steps that a CEO can and should take to …
What the CEO needs to understand about planning for a crisisRead More
Big brands have long ruled in traditional media, but in social media, it’s a different story. Many came to the internet late and are still figuring out the best practices for brand relations and reputation management. As a result, a number of brands have made some pretty big flubs. A few of the times when …
Active shooter planning helps your organization mitigate the risks and damages associated with active shooter incidents. Unfortunately, your active shooter plans are incomplete if you do not consider third-party victims or witnesses to the event. In other words, your team needs to understand how to help customers and visitors respond, as explained by the Department …
Caught in the line of fire: 8 ways to help consumers respond to an Active ShooterRead More
It seems that every day another brand is raked over the coals for a mishap on social media. While this can often make people feel nervous about communicating with customers online, there are a few basic things you can put in place to help keep your brand’s reputation safe and avoid social media snafus. Here …
