It’s every social media manager’s nightmare. A tweet was misinterpreted. You included the wrong country’s flag. Or, an angry tweet storm is brewing because of a negative news story. It can happen to any brand. However, the issue does not have to end in embarrassment. In a number of cases, brands have made mistakes into …
What the CEO needs to understand about planning for a crisis
In today’s rapidly viral and digital world a CEO’s quote taken out of context can immediately become a corporate crisis. Unfortunately, these turbulent times can strike in varying degrees at any time. The causes of corporate crises can vary greatly, however, there are a few small steps that a CEO can and should take to …
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5 Times Brands Got Social Media Wrong
Big brands have long ruled in traditional media, but in social media, it’s a different story. Many came to the internet late and are still figuring out the best practices for brand relations and reputation management. As a result, a number of brands have made some pretty big flubs. A few of the times when …
How to Avoid Social Media Snafus
It seems that every day another brand is raked over the coals for a mishap on social media. While this can often make people feel nervous about communicating with customers online, there are a few basic things you can put in place to help keep your brand’s reputation safe and avoid social media snafus. Here …
Handling Executive Misconduct
When a leader of a company shows poor judgment or behaves in a way that goes against the law or social norms, it can devastate the entire reputation of a business through executive misconduct. When the issue stems from the CEO, it can be downright game-changing. With a reputational issue like executive conduct, a company’s …
8 Essential strategies for Data Breach Communications
The year of data breaches: 2014. From Target to Home Depot to the U.S. Postal Office, it seemed like more companies were having data breaches than ever before. It was a mess. Most organizations failed at creating effective data breach communications. We’ve learned from their mistakes what to do – and what not to do …
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Crisis Communications 201: Crisis Protocols
Going beyond immediate knee-jerk responses to having a planned, coordinated approach to crises is the sign of a modern and mature organization. To plan for a crisis means a company is aware of potential risks and ready to respond in a coordinated manner. The best organizations are experts at proactively mitigating issues to prevent crises …
The Basics of Crisis Communications
Communication in a crisis is tough, emotions run high, accurate information can be hard to find and everyone wants to know everything immediately. When a crisis occurs the event itself is the first crisis to manage but the second is the communication around the event. Mishandling communication with the public extends the life of the …