You never know when something unexpected can cause damage to your brand’s reputation. Sometimes, poor timing means that a social media post is taken very differently than you intended. Other times, an issue with a product can lead unhappy customers to take their grievances online. While every brand suffers occasional missteps sometimes, the ones who […]
What is Reputation Management?
In the past, a business reputation was made slowly and surely over a period of months and years. Public opinion was largely formed through word of mouth when you did business with other companies or consumers in your community. When a news story about your business or one like yours broke, the effects passed quickly […]
10 steps to successful crisis communications
It’s easy to tell when a company is caught flat-footed in the face of a public relations crisis. Often, their response is characterized by tone-deaf responses, bland and non-committal statements or, even worse, no response at all. Having a plan in place means that your organization is far better equipped to handle whatever bumps and […]