Product recalls, corporate rumor mills, threats of extortion. Crises, they happen every single day. You cannot prevent all of these situations, but you can plan for their inevitable occurrence. Through proper crisis management, your organization can stand tall even in the worst possible scenario. The task is daunting, near to overwhelming. For most corporations, it …
10 Tips for Reputation Management in the Digital Age
An executive drops a religious comment in an interview; hours later, it spreads on Twitter and Facebook, with many fans swearing never to patronize his establishments again. A woman makes an off color joke on Twitter before getting on a plane to travel overseas; by the time she finishes her 11-hour flight, she has been …
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4 Times Brands Recovered from Social Media Gaffes
It’s every social media manager’s nightmare. A tweet was misinterpreted. You included the wrong country’s flag. Or, an angry tweet storm is brewing because of a negative news story. It can happen to any brand. However, the issue does not have to end in embarrassment. In a number of cases, brands have made mistakes into …
What the CEO needs to understand about planning for a crisis
In today’s rapidly viral and digital world a CEO’s quote taken out of context can immediately become a corporate crisis. Unfortunately, these turbulent times can strike in varying degrees at any time. The causes of corporate crises can vary greatly, however, there are a few small steps that a CEO can and should take to …
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5 Times Brands Got Social Media Wrong
Big brands have long ruled in traditional media, but in social media, it’s a different story. Many came to the internet late and are still figuring out the best practices for brand relations and reputation management. As a result, a number of brands have made some pretty big flubs. A few of the times when …
How to Avoid Social Media Snafus
It seems that every day another brand is raked over the coals for a mishap on social media. While this can often make people feel nervous about communicating with customers online, there are a few basic things you can put in place to help keep your brand’s reputation safe and avoid social media snafus. Here …
Handling Executive Misconduct
When a leader of a company shows poor judgment or behaves in a way that goes against the law or social norms, it can devastate the entire reputation of a business through executive misconduct. When the issue stems from the CEO, it can be downright game-changing. With a reputational issue like executive conduct, a company’s …
8 Essential strategies for Data Breach Communications
The year of data breaches: 2014. From Target to Home Depot to the U.S. Postal Office, it seemed like more companies were having data breaches than ever before. It was a mess. Most organizations failed at creating effective data breach communications. We’ve learned from their mistakes what to do – and what not to do …
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