An executive drops a religious comment in an interview; hours later, it spreads on Twitter and Facebook, with many fans swearing never to patronize his establishments again. A woman makes an off color joke on Twitter before getting on a plane to travel overseas; by the time she finishes her 11-hour flight, she has been […]
4 Times Brands Recovered from Social Media Gaffes
It’s every social media manager’s nightmare. A tweet was misinterpreted. You included the wrong country’s flag. Or, an angry tweet storm is brewing because of a negative news story. It can happen to any brand. However, the issue does not have to end in embarrassment. In a number of cases, brands have made mistakes into […]
What the CEO needs to understand about planning for a crisis
In today’s rapidly viral and digital world a CEO’s quote taken out of context can immediately become a corporate crisis. Unfortunately these turbulent times can strike in varying degrees at any time. The causes of corporate crises can vary greatly, however there are a few small steps that a CEO can and should take to […]