Product recalls, corporate rumor mills, threats of extortion. Crises, they happen every single day. You cannot prevent all of these situations, but you can plan for their inevitable occurrence. Through proper crisis management your organization can stand tall even in the worst possible scenario. The task is daunting, near to overwhelming. For most corporations it […]
10 Tips for Reputation Management in the Digital Age
An executive drops a religious comment in an interview; hours later, it spreads on Twitter and Facebook, with many fans swearing never to patronize his establishments again. A woman makes an off color joke on Twitter before getting on a plane to travel overseas; by the time she finishes her 11-hour flight, she has been […]
4 Times Brands Recovered from Social Media Gaffes
It’s every social media manager’s nightmare. A tweet was misinterpreted. You included the wrong country’s flag. Or, an angry tweet storm is brewing because of a negative news story. It can happen to any brand. However, the issue does not have to end in embarrassment. In a number of cases, brands have made mistakes into […]