Effective reputation management is more important than ever before. Information and ideas travel faster than ever before. And, the nature of the internet means that opinions about your brand, whether positive or negative, can live on for days, weeks and years after a crisis occurs. On fast-moving platforms like Twitter, you can go from quietly …
What is Reputation Management?
In the past, a business reputation was made slowly and surely over a period of months and years. Public opinion was largely formed through word of mouth when you did business with other companies or consumers in your community. When a news story about your business or one like yours broke, the effects passed quickly …
10 steps to successful crisis communications
It’s easy to tell when a company is caught flat-footed in the face of a public relations crisis. Often, their response is characterized by tone-deaf responses, bland and non-committal statements or, even worse, no response at all. Having a plan in place means that your organization is far better equipped to handle whatever bumps and …
Managing Uncertainty – Episode #34: Communicating after the Boom
Continuing our three part series on Communication – Episode #34 of the Managing Uncertainty Podcast is focused on what happens after the “BOOM!”… or in other words, we’re going to focus on crisis communications. In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser and Senior Consultant Jennifer Otremba talk candidly about crisis communications. Topics discussed include …
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Managing Uncertainty Podcast: Episode #26 – The Top 12 Global Risks of 2018
It’s 2018 and we’re back with our first episode of the new year. In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser and Senior Consultant Jennifer Otremba talk through Bryghtpath’s view of the Top 12 Global Risks of 2018. Topics discussed include national security, the global economy, lessons learned from the 2017 hurricane season, cybersecurity, and …
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What is Crisis Management?
Product recalls, corporate rumor mills, threats of extortion. Crises, they happen every single day. You cannot prevent all of these situations, but you can plan for their inevitable occurrence. Through proper crisis management, your organization can stand tall even in the worst possible scenario. The task is daunting, near to overwhelming. For most corporations, it …
What is the goal of crisis management?
A business can experience several types of crisis ranging from data breaches to executive misconduct. The goal of crisis management is to have a system in place to effectively address the coordinated response, resources, and internal and external communication requirements during and after the negative situation. How you accomplish these tasks will impact your corporate …
Managing Uncertainty Podcast: Episode #22 – When sexual harassment comes to the C-Suite
The last several weeks have been dominated by stories of executives, entertainment moguls, news hosts, and politicians of all stripes being credibly accused of sexual harassment – and in some cases, assault. We all agree that this sort of behavior is disgusting and has no place in our workplace, the halls of Congress, or at …
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