On October 29, 2012, Hurricane Sandy made landfall in New Jersey and swept up the East Coast causing major damage in New Jersey, New York, and Connecticut. At the time, Sandy was the second-largest Atlantic storm on record, following behind only Hurricane Katrina which had ravaged the Gulf Coast in 2005. In 2017, following Hurricanes …
Corporate Citizenship in the Age of Unrest
This year brought renewed focus to corporate citizenship, as companies looked to engage their customers, employees, and communities in the midst of economic, social, and political upheaval. Pursuing these efforts can drive large-scale, meaningful change for society while differentiating a company’s brands and products to deliver a competitive advantage. But what is corporate citizenship, and …
The Importance of Having a Crisis Communications Strategy
The Importance of Having a Crisis Communications Strategy It’s the last quarter of what has been one of the most turbulent years in modern history. U.S. companies are addressing the third wave of COVID-19 infections, implementing social justice efforts, and navigating continued political division ahead of the November elections. Leaders are watching the elections closely …
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Managing Uncertainty Podcast – Episode #104: Supporting the team in a prolonged crisis
In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & Chief Executive Bryan Strawser discusses strategies and tactics for supporting your crisis management team (and others) during a prolonged crisis such as we’ve seen with the COVID-19 pandemic. Topics discussed include critical incident debriefings and counseling, managing stress, checking in with your team, stress …
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Managing Uncertainty Podcast – Episode #81: When to bring in a consultant and use them effectively
In this week’s edition of the Managing Uncertainty Podcast, Bryghtpath Principal & Chief Executive Bryan Strawser, along with Consultant Bray Wheeler, discuss when to bring a consultant into your organization to help solve the challenges in front of you – and how to best make use of that time and engagement together. Related Blogs & …
Managing Uncertainty Podcast – Episode #59: All roads lead to one – Crisis Management Framework
We’ve talked on several previous episodes about the need for a single, defined crisis management framework in an organization. In Episode #59 of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser and Consultant Bray Wheeler go deeper into this need – and talk about the need to integrate all of an organization’s various …
Managing Uncertainty Podcast – Episode #48: Reputational Grab Bag
In this week’s episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO discusses a number of reputation management and crisis communications topics that arose during a recent day he spent at the Carlson School of Management, part of the University of Minnesota. Topics discussed during this episode include the Boeing 737-MAX crisis, the Starbucks …
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Managing Uncertainty – Episode #37: Taking care of the team during a crisis
How do you take care of the crisis team when you’re in the middle of a crisis? That’s the topic that Bryghtpath Principal & CEO Bryan Strawser tackles in this week’s episode. Topics discussed include emotional intelligence, maintaining balance in the middle of the critical moment, Harvard’s National Preparedness Leadership Initiative, and crisis leadership. Episode …
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