When a leader of a company shows poor judgment or behaves in a way that goes against the law or social norms, it can devastate the entire reputation of a business through executive misconduct. When the issue stems from the CEO, it can be downright game-changing. With a reputational issue like executive conduct, a company’s …
Recognizing an Active Shooter in the Making
It’s easy to look back on the bad things in life and think of how you might have handled things differently. Yet, an active shooter incident is not something to reflect on only after it happens. There is a connotation that every active shooter plans to commit an attack for weeks or months in advance. …
8 Essential strategies for Data Breach Communications
The year of data breaches: 2014. From Target to Home Depot to the U.S. Postal Office, it seemed like more companies were having data breaches than ever before. It was a mess. Most organizations failed at creating effective data breach communications. We’ve learned from their mistakes what to do – and what not to do …
8 Essential strategies for Data Breach CommunicationsRead More
Anatomy of a Crisis
Definition of a Crisis according to the Merriam-Webster Dictionary: a: an unstable or crucial time or state of affairs in which a decisive change is impending; especially : one with the distinct possibility of a highly undesirable outcome b: a situation that has reached a critical phase. The instability and pressure inherent during a crisis situation invokes …
Jennifer Otremba joins Bryghtpath
We’re excited to announce the addition of Jennifer Otremba to the Bryghtpath LLC consulting team! Jennifer joins us from Target Corporation where she most recently led Target’s Threat Assessment Team. She spent eleven years at Target, where she worked in progressively responsible positions in crisis management, corporate security, program management, and workplace violence threat assessment. …
Your Reputation Management Command Center: Making Your Brand Crisis-Ready
After a social media misstep, some bad publicity or another issue, it can feel like your brand is under attack, particularly if you do not have a reputation management command center to assist you during this crisis. Hundreds of angry internet denizens, many of whom have never done business with you, are retweeting and tweeting …
Your Reputation Management Command Center: Making Your Brand Crisis-ReadyRead More
Crisis Communications 101: Good Response Tactics
Ring, ring. Hello? “Hi, this is Jane with the Wall Street Journal calling for comment on the recent incident caused by one of your executives. I’m on deadline.” Gulp. It’s time for some solid crisis communications response tactics. You are just learning that something even happened from this call. And they want you to comment …
PECB Insights: The Challenge of Balancing Project Management Skills
The following article was written by Bryghtpath CEO Bryan Strawser for the inaugural edition of the new PECB Insights magazine. You can read the original at the PECB Insights website. Project managers face a variety of situations and challenges in the workplace. They must learn to balance different skills for the situations they may face while …
PECB Insights: The Challenge of Balancing Project Management SkillsRead More