This year brought renewed focus to corporate citizenship, as companies looked to engage their customers, employees, and communities in the midst of economic, social, and political upheaval. Pursuing these efforts can drive large-scale, meaningful change for society while differentiating a company’s brands and products to deliver a competitive advantage. But what is corporate citizenship, and …
Managing Uncertainty Podcast: Episode #8 – Protests
Activist campaigns aimed at companies are becoming more commonplace than even a few years ago, as activists use direct pressure tactics in order to force changes in business, community, or labor practices. Other protests, aimed at broader political change, also have an impact on organizations as they disrupt the supply chain, the workforce, or even …
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