Explore key crisis legal considerations for businesses. Learn about risk identification, compliance, data protection and effective communication.
Decoding Crisis Legal Considerations for BusinessesRead More
How to Build a Crisis Communications Strategy from Scratch
When your company ends up on the news for its next (inevitable) data breach, will your company know what to say, who will do the “saying,” and how you plan to follow up with media requests? In other words, has your company learned to build a crisis communications strategy? If your company is known for …
How to Build a Crisis Communications Strategy from ScratchRead More
Prevent and Recover from Marketing Missteps
You know that feeling. That sinking, pit-in-your stomach feeling that washes over you when you realize your company has said or done something wrong. Maybe something very wrong. You could find out in many ways. Maybe a customer posted something on social media, raised the issue to an employee, or contacted customer service. Maybe the …
Managing Uncertainty Podcast – Episode #50: Conducting an Effective After-Action Process
In this week’s episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser takes a look at how to conduct an effective after-action process – or you may call it a Lessons Learned process at your organization. At Bryghtpath, we believe an effective after-action process is a critical component of learning from a …
Managing Uncertainty Podcast – Episode #50: Conducting an Effective After-Action ProcessRead More
Your Reputation Command Center: Social Media Monitoring
Social media is an integral part of any modern businesses communication tools. It’s a way to engage with current or prospective clients. It is also a great way to gauge how people are feeling about your business specifically or your industry as a whole. When something heats up on social media, communication can go viral …
Your Reputation Command Center: Social Media MonitoringRead More
How to Avoid a Public Relations Crisis
Effective reputation management is more important than ever before. Information and ideas travel faster than ever before. And, the nature of the internet means that opinions about your brand, whether positive or negative, can live on for days, weeks and years after a crisis occurs. On fast-moving platforms like Twitter, you can go from quietly …
What is Reputation Management?
In the past, a business reputation was made slowly and surely over a period of months and years. Public opinion was largely formed through word of mouth when you did business with other companies or consumers in your community. When a news story about your business or one like yours broke, the effects passed quickly …
10 steps to successful crisis communications
It’s easy to tell when a company is caught flat-footed in the face of a public relations crisis. Often, their response is characterized by tone-deaf responses, bland and non-committal statements or, even worse, no response at all. Having a plan in place means that your organization is far better equipped to handle whatever bumps and …