It’s easy to tell when a company is caught flat-footed in the face of a public relations crisis. Often, their response is characterized by tone-deaf responses, bland and non-committal statements or, even worse, no response at all. Having a plan in place means that your organization is far better equipped to handle whatever bumps and …
Managing Uncertainty – Episode #36: The Big Launch
Continuing our three-part series on Communication – Episode #36 of the Managing Uncertainty Podcast focuses on the new product launch — what do you do when you’re ready to launch your new initiative, system, project, or product inside of a company? In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser and Senior Consultant Jennifer Otremba discuss …
Managing Uncertainty – Episode #34: Communicating after the Boom
Continuing our three part series on Communication – Episode #34 of the Managing Uncertainty Podcast is focused on what happens after the “BOOM!”… or in other words, we’re going to focus on crisis communications. In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser and Senior Consultant Jennifer Otremba talk candidly about crisis communications. Topics discussed include …
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Managing Uncertainty – Episode #33: Communication and Awareness Strategies
How often does a leader in security, crisis management, or business continuity find that their team is doing great things, but absolutely no one in the company knows anything about it? In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser and Senior Consultant Jennifer Otremba talk candidly about communications and awareness strategies in the first part …
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What is the goal of crisis management?
A business can experience several types of crisis ranging from data breaches to executive misconduct. The goal of crisis management is to have a system in place to effectively address the coordinated response, resources, and internal and external communication requirements during and after the negative situation. How you accomplish these tasks will impact your corporate …
Managing Uncertainty Podcast: Episode #22 – When sexual harassment comes to the C-Suite
The last several weeks have been dominated by stories of executives, entertainment moguls, news hosts, and politicians of all stripes being credibly accused of sexual harassment – and in some cases, assault. We all agree that this sort of behavior is disgusting and has no place in our workplace, the halls of Congress, or at …
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Managing Uncertainty Podcast: Episode #19 – Exercises are boring
Exercises are an important part of preparedness and the lifecycle of crisis management, business continuity, or communications planning. But most exercises are just plain boring. In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser and Senior Consultant Jennifer Otremba talk about why exercises are often so boring and techniques to “spice them up” for your …
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Managing Uncertainty Podcast: Episode #18 – The Race
When a reputational crisis hits, everything comes at your organization at once. Social media, the mainstream media, the alternative media, local and national news outlets. Things will move more quickly than you can imagine. You’re in the race. In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser and Senior Consultant Jennifer Otremba talk through reputational …
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