This year brought renewed focus to corporate citizenship, as companies looked to engage their customers, employees, and communities in the midst of economic, social, and political upheaval. Pursuing these efforts can drive large-scale, meaningful change for society while differentiating a company’s brands and products to deliver a competitive advantage. But what is corporate citizenship, and …
Bryghtpath publishes new social activism whitepaper
We’re excited to announce the release of our latest whitepaper “Monitoring, understanding, and responding to Social Activism Campaigns”. Activism campaigns take on a variety of forms with issues spanning the social and political spectrums. While they are certainly not new, their frequency and impact have been amplified by the widespread use of social media, the …
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Managing Uncertainty Podcast: Episode #8 – Protests
Activist campaigns aimed at companies are becoming more commonplace than even a few years ago, as activists use direct pressure tactics in order to force changes in business, community, or labor practices. Other protests, aimed at broader political change, also have an impact on organizations as they disrupt the supply chain, the workforce, or even …
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